The Search is on for America's Favorite M&M'S(R) Brand Character

HACKETTSTOWN, N.J., April 14 /PRNewswire/ -- America has always loved M&M'S® characters – in fact, according to a recent study conducted by E-Poll Market Research(1), the M&M'S characters are the most beloved ad spokescharacters in America.  For the first time, M&M'S is asking which one America loves most.

Between April 1 and July 15, 2010, fans across the country can vote for their favorite M&M'S character -- Red, Green, Yellow, Orange or Blue – at www.MMS.com.  By casting their vote, fans will not only have a voice in deciding the winning character, but also the chance to win dozens of prizes including a $50,000 cash prize, a special M&M'S branded guitar and $25 M&M'S Discover® debit cards – to name a few.

"We love all of our M&M'S characters," said Debra A. Sandler, chief consumer officer, Mars Chocolate North America. "But just like any proud parent, we can't pick a favorite, so we're asking America to choose."

Cast a Vote for Your Favorite Character Candidate

Each M&M'S® character embodies their own fun-loving personality:

• Red is the leader of the crew – or so he thinks. He's scheming in a fun, mischievous way, sarcastic and tends to be theatrical.
• Green is the attractive and intelligent one and she knows it.  She's flirty and quick-witted with the rest of the gang – all of whom she finds a bit childish.
• Yellow is more naive and clumsy than the other characters.  He's also easily impressed – all in an innocent and charming way.
• Orange is irrEsistable and delicious, leaving him feeling as though he's doomed to be eaten.
• Blue is cool and maybe too sure of himself.  He's always up on current events and loves to people watch.

For more information about M&M'S® Character Vote or to cast your vote, visit www.mms.com or www.facebook.com/mms.

About Mars Chocolate North America:

Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated.  Mars, Incorporated is a private, family-owned company founded in 1911 and employing more than 65,000 associates at over 230 sites, including 135 factories, in 68 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world's largest food companies, generating global revenues of more than $30 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience.  These segments produce some of the world's leading brands: Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – KLIX® and FLAVIA®; Symbioscience – WISDOM PANEL™, SERAMIS®, CIRCUHEALTH™ and COCOAPRO™.

For more information, please visit www.mars.com.

(1) http://epollresearch.com/marketing/America%27s_Most_Loved_Spokescreatures_2010-3-18-01-sl.pdf

SOURCE Mars Chocolate North America

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