The Search for the American Honey 2012 Calendar Girls is Now On

SAN FRANCISCO, March 8, 2011 /PRNewswire/ -- Wild Turkey American Honey®, a smooth, honey-sweet liqueur that proudly celebrates its all-American roots, is combing America in the search for 12 Honeys — a crew of female ambassadors — to star in their annual calendar.

(Photo: http://photos.prnewswire.com/prnh/20110308/NY61217 )

The American Honeys, who are sweet, smooth, and a little wild at heart, are featured annually in a calendar released by America's original honey bourbon liqueur. A total of 12 women will be selected for the 2012 calendar and then flown to Austin, Texas, this summer, for the calendar shoot and the chance to win the coveted 2012 Cover Girl title.

"The American Honey Calendar is a salute to America's fun-loving girl next door," says Maura McGinn, Group Brand Director of Vodka & Cordials. "An American Honey is the whole package: she should be bright, she should be warm, and she should have a smile that stops traffic."

Applications will be accepted on American Honey's website, where an expert panel, along with votes from fan judges, will select the top 12 candidates, naming them this year's Calendar Honeys. The group will spend an activity-filled week in Austin, including a photo shoot and cover girl judging, conducted by radio personalities from across the country.

Honey fans can also get in on the action as "judges," by registering online at American Honey's website. In addition, a sweepstakes will also be offered for two very lucky winners to attend the American Honey Calendar photo shoot and participate in the accompanying activities.

The search launches today and continues through June 3; the 2012 American Honey Calendar Girls will be announced in June, with the photo shoot in Austin occurring the week of July 25. The 2012 calendars will be available in late 2011.

For more information on how to apply to be a 2012 American Honey, or a chance to be a judge in the selection process, visit AmericanHoney.com

About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI - Bloomberg CPR IM) and is the eighth-largest spirits company in the US.  Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Skyy Spirits manages Gruppo Campari's portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, All Natural SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell's Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolon™ Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans Irish Cream®, Irish Mist® Liqueur and Jean-Marc XO Vodka®.  Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Cana® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com, Twitter: @SkyySpirits and www.camparigroup.com.  Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari

Davide Campari-Milano S.p.A., together with its affiliates ("Gruppo Campari"), is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury's. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,200 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com

SOURCE Skyy Spirits, LLC

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