The San Antonio Spurs SLAM DUNK Fan Engagement: A 1to1 Media Take 30 Webcast

STAMFORD, Conn., May 4, 2015 /PRNewswire/ -- A lack of formal engagement programs is the main barrier to employee engagement. The San Antonio Spurs' Senior Director of Service Innovation Rebecca Caven, and 1to1 Media's Editor-in-Chief Mila D'Antonio, recently discussed how the Spurs were able to overcome barriers and drive dramatic improvements in fan engagement scores through its FAMILY service values program. The 30-minute video is now available for viewing.

The 2014 NBA Championship team is well known for its rabid fan base, but that loyalty is not just the result of the team racking up championship wins; it's also the culmination of years of dedication and hard work off the court…by all of the employees across the Spurs organization.

This half-hour video interview highlights how the San Antonio Spurs utilizes its FAMILY service values program to improve the fan experience, and provides tips on how other companies can do the same. Business leaders interested in improving their customers' experiences as well as their NPS or CSAT scores will benefit from watching this video.

Key topics discussed:

• Treating fans like friends, rather than customers, goes a long way
• Service recovery tips
• The strategy for getting third-party vendors to buy into your CX strategy
• How to empower everyone to deliver quality service

To watch thecomplimentary video, visit: http://go.1to1media.com/l/36442/2015-04-09/n1qlr

About 1to1 Media

1to1® Media is THE online destination for customer strategy resources to help organizations optimize their customer experience and realize the greatest value from their customers. 1to1 Media provides resources including in-depth articles, infographics, blogs, webinars, and whitepapers that help senior executives to drive change and make customer-based initiatives the centerpiece of their strategies.

1to1 Media's Weekly Digest delivers best practices, trends, and articles that highlight customer-focused initiatives to drive bottom-line impact. 1to1 Media's annual awards programs, The Gartner & 1to1 Media CRM Excellence Awards and the 1to1 Media Customer Champions, highlight excellence among organizations and individuals that take a customer-centric approach to improving their business.

Backed by Peppers & Rogers Group, a global leader in customer strategy and relationship marketing, 1to1 Media combines thought leadership, field experience, and editorial expertise to deliver actionable content to its audience of more than 130,000 decision-makers.

For more information about the San Antonio Spurs, visit: http://www.nba.com/spurs/.

CONTACT:
Mila D'Antonio
Editor-in-Chief, 1to1 Media
[email protected]

SOURCE 1to1 Media

Related Links

http://www.1to1media.com

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