The Rush is on, as Discovery Channel's Gold Rush Series Visits The Oregon Trail: American Settler

PARIS, October 9, 2014 /PRNewswire/ --

Gameloft, a leading global publisher of digital games, and Discovery Channel's #1 series, Gold Rush, are teaming up to offer players a new update to the popular game The Oregon Trail: American Settler featuring real-life gold miners Todd Hoffman, Parker Schnabel, and Tony Beets from the series.

The Oregon Trail: American Settler allows players to settle in the Wild West after their long journey on the Oregon Trail. With this new update, players will set off on an exciting gold rush adventure, completing new quests in an all-new wagon rush mini-game inspired from the hit Discovery Channel TV show. The update will feature established Gold Rush miners Todd Hoffman, Parker Schnabel, and gold mining legend Tony Beets from the Gold Rush television series. Players can interact with them in the game, and together go on excursions to mine for gold. The game is Gameloft's longest serving freemium game, receiving over 15 content updates since 2011, and the Gold Rush Edition promises to be the biggest yet.

"Gameloft games, like The Oregon Trail: American Settler, provide fun and creative ways for properties to reach a relevant audience in a contextual way," states Gabriel Goldwasser, US Marketing & PR Director at Gameloft. "We've created an experience that brings exciting content to our players while also promoting the new season of Gold Rush."

"Partnering with The Oregon Trail: American Settler game was a natural extension of our superfan engagement strategy, and a great way to connect with millions of Gameloft consumers with new, fresh Gold Rush content," states Lara Richardson, SVP, Marketing Discovery.

This new update for The Oregon Trail: American Settler is available today for free on the App Store and Google Play.

Discovery's #1-rated show GOLD RUSH returns for its fifth season on Friday, October 17 at 9 PM ET/PT, with the pre-show The Dirt, hosted by series executive producer Christo Doyle, at 8 PM ET/PT. With shocking twist and turns, season 5 of GOLD RUSH introduces fresh blood, new claims and MORE GOLD than ever seen before.

About Gameloft: 

A leading global publisher of digital and social games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, including mobile phones, smartphones and tablets (including Apple® iOS, Android® and Windows® devices), set-top boxes and connected TVs. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat or Dungeon Hunter and also partners with major rights holders including Universal, Illumination Entertainment, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®.

Gameloft is present on all continents, distributes its games in over 100 countries and employs over 5,200 developers.

Gameloft is listed on NYSE Euronext Paris (Euronext: GFT.PA, Bloomberg: GFT FP, Reuters: GLFT.PA). Gameloft is traded OTC in the US (sponsored Level 1 ADR ticker: GLOFY).

About Discovery Channel 

Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 210 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit http://www.discovery.com.

About Discovery Communications
 

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching 2.7 billion cumulative subscribers in more than 220 countries and territories. Discovery is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content on worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery also controls Eurosport International, a premier sports entertainment group, including six pay-TV network brands across Europe and Asia. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit http://www.discoverycommunications.com.

SOURCE Gameloft

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