The Ruffles Brand Introduces Crispy Fries Potato Strips, the First-Ever French Fry-Shaped Snacks Sliced From Real Potatoes

New Snack Available Just in Time for National French Fry Day on July 13

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Jul 02, 2013, 07:00 ET

PLANO, Texas, July 2, 2013 /PRNewswire/ -- Ruffles, one of the flagship brands from PepsiCo's Frito-Lay division, is adding a twist to one of America's most popular side dishes. Ruffles Crispy Fries Potato Strips, available nationwide this month and just in time for National French Fry Day on July 13, are the first-ever French fry-shaped snacks sliced from real potatoes.

The new product brings to life the French fry experience — from the shape, to the taste, to the crunchy texture and even to the packaging. They can even be microwaved for a straight-from-the-diner flavor. Ruffles Crispy Fries Potato Strips are the latest offering from a brand known for creating flavors inspired by real foods guys love.

"Ruffles Crispy Fries Potato Strips are inspired by bar and diner foods guys really love, but packaged conveniently for on-the-go snacking," said Christina Menendez, senior director of marketing, Frito-Lay North America. "These great tasting fries can be enjoyed anywhere, anytime, and are great on their own as a snack or a perfect accompaniment to hamburgers and hot dogs."

Ruffles Crispy Fries Potato Strips are also rolling out just in time for National French Fry Day on July 13, a day dedicated to celebrating an American food staple. While French fries most likely originated in Belgium during World War I, according to numerous reports, the snack has become one of the most popular and iconic in modern America. Ruffles' newest snack adds a unique spin on the long and celebrated history of the French fry.

Ruffles Crispy Fries Potato Strips are offered in two varieties — Original and Cheese-Flavored. A 1-oz. bag has a suggested retail price of $1.09.

About Ruffles Potato Chips
Ruffles Potato Chips is one of the many brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Ruffles at http://www.facebook.com/ruffles and Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com/ and on Twitter at www.twitter.com/fritolay.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

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SOURCE Frito-Lay North America