The RoomPlace Selects Compendium to Optimize Online Content Distribution

INDIANAPOLIS, April 14, 2011 /PRNewswire/ -- Compendium, a software that makes it easy for marketers to publish content to blogs, landing pages, Facebook, and Twitter is excited to announce its newest partnership with The RoomPlace.

The RoomPlace Chicago opened in 1912. The brand has since expanded and owns 23 furniture stores throughout the greater Chicagoland area, Rockford, Illinois, Indianapolis, Mishawaka and Merrillville, Indiana. The RoomPlace offers a wide selection of professionally designed living room furniture, bedroom furniture, dining room furniture and kids furniture. The company also offers name brand lines such as Cindy Crawford furniture.

With emphasis on building the Ecommerce side of their furniture business, The RoomPlace made a strategic decision to hire an expert, Katie Kerrigan, to help increase revenue from this channel. With aggressive goals, forecasts and team in place, the Chicago furniture company needed to arm themselves with tools to help spearhead this task. The RoomPlace chose Compendium to help drive traffic to the company's Ecommerce site and better leverage existing and new content in search, email and social media.

"We're always looking for tools that will help us accomplish our goals more efficiently," says Brian Wiborg, Vice President of Marketing for The RoomPlace. "Compendium's software will allow us to attract more visitors in search as well as easily communicate to our social media channels."

Founded in 2007 as a corporate blogging platform, Compendium has evolved into a content marketing platform that allows companies to generate and distribute content to search engine friendly landing pages and social networking sites like Facebook and Twitter. Compendium's focus is harnessing content via their platform to generate demand and acquire new business.

"We are thrilled to welcome The RoomPlace to the Compendium family," says Chris Baggott, CoFounder and CEO of Compendium. "Katie and her team truly understand the value content marketing has on an online acquisition strategy and for that commitment, they will be extremely successful with the tool."

For more information on Compendium, visit www.compendium.com or contact Megan Glover at (317) 777-6111 or [email protected].  

About Compendium

Compendium is a software that makes it easy for marketers to publish social content to blogs, landing pages, Facebook, and Twitter—all with the purpose of acquiring new customers. We simplify the creation of search engine friendly content so you can drive more organic search traffic, develop deeper social engagement and capitalize on customer demand.

Learn more at www.compendium.com.

About The RoomPlace

The RoomPlace has been serving the greater Chicago area since 1912 by offering furniture at affordable prices combined with excellent customer service. A single store until 1985, The RoomPlace operates 24 stores in Illinois and Indiana, and has a state-of-the-art distribution center in Woodridge, Illinois. The RoomPlace employs more than 900 people and is headquartered in Lombard, Illinois. For more information, visit www.theroomplace.com or call +1 630.783.8000.

SOURCE Compendium