The Robin Hood Foundation -Artisanal Brands, Inc. Announces Holiday Effort

NEW YORK, Nov. 30, 2010 /PRNewswire/ -- Artisanal Brands, Inc., (OTC Bulletin Board: AHFP), has announced its first holiday season effort to aid charity in support of the non-profit organization, The Robin Hood Foundation.   For each purchase of its Cheese of the Month Club, Artisanal will contribute $25-$75 to Robin Hood, which supports more than 200 poverty-fighting nonprofit organizations in New York City.  The amount of the contribution varies according to the package purchased; packages are available for 3 month, 6 month or 12 month time periods.  A $25 donation helps feed a hungry New Yorker for one week and Artisanal's goal is to generate enough funding to provide 100,000 meals this holiday season.

Daniel W. Dowe, President and Chief Executive Officer of Artisanal commented, "We are very excited to support Robin Hood in its work with our fellow New Yorkers in need. This opportunity allows our customers to select a unique holiday gift while also supporting a tremendous organization within our community.  The holidays are about sharing as well as celebration."

About Artisanal Premium Cheese  

In August 2007 Artisanal Brands, Inc. acquired 100% of the ownership interests in Artisanal Premium Cheese. The Company operates in the specialty cheese market in the United States. The company markets and distributes a line of specialty, artisanal and farmstead cheese products, Christmas gift baskets as well as other related specialty food products under its own brand to food wholesalers and retailers, as well as directly to consumers through its catalogue and Web site, www.artisanalcheese.com.  Artisanal Brands, Inc. is based in New York, New York.

Safe Harbor Statement:

Forward-looking statements made in this press release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995.  Forward-looking statements are based on current management expectations that involve risks and uncertainties that may result in such expectations not being realized.  Potential risks and uncertainties include, but are not limited to, the risks described in Company filings made with the Securities and Exchange Commission.    

SOURCE Artisanal Brands, Inc.