The Ring Is The Thing! White Castle® Introduces Pretzel Chicken Rings

New Pretzel Chicken Rings available now, Cravers invited to participate in fun new contest

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Jul 29, 2016, 09:58 ET

COLUMBUS, Ohio, July 29, 2016 /PRNewswire/ -- It's no secret that White Castle's 100-percent all white meat Chicken Rings have been a fan favorite for years. Now, America's first fast-food hamburger chain is introducing a new hot and tasty variation – Pretzel Chicken Rings, made with 100-percent all white meat chicken with a crunchy pretzel coating. For a limited time, Cravers can enjoy a Sack of 20 Original Chicken Rings or Pretzel Chicken Rings for just $4.99.

"Our Original Chicken Rings are a popular menu item, available any time, and we're excited for our Cravers to try the new crunchy and seriously satisfying, Pretzel Chicken Rings," said Jamie Richardson, White Castle vice president. "They're crispy, dip-able and shareable, and are the perfect compliment to your favorite summer activities."

In honor of summer fun and creating memorable moments, White Castle, the Official Sponsor of Unofficial Games, will also launch an interactive social media contest. Cravers are invited to play along on Twitter (@whitecastle) and Instagram (@whitecastle) for a chance to win prizes.

"At White Castle, we define unofficial games as any type of game or sport that you play in the spirit of friendly competition, fun and togetherness," said Richardson. "Games can be outdoors or indoors, real or imagined. So, whether our Cravers play to keep score or play for the sake of fun, we can't wait to see what they come up with."

Those interested can enter the contest on Twitter and Instagram by sharing pictures of their Unofficial Games and telling White Castle why they play by using the hashtags #UnofficialGames and #Contest. Three winners will receive fun prizes and gear for their team. Each entry will be judged based on creativity of the game, quality of the story and level of fun depicted in the photo.

The contest runs from July 29 through September 6, 2016. For more information regarding contest rules, visit www.whitecastle.com/games.

About White Castle^®

White Castle, America's first fast-food hamburger chain based in Columbus, Ohio, is celebrating 95 years as a family-owned business. The company was founded in Wichita, Kansas, in 1921 serving The Original Slider® which was named the most influential burger of all time in 2014 by Time. All White Castle Sliders are made from 100 percent USDA inspected beef. Today White Castle owns and operates nearly 400 restaurants in 13 states and has two dedicated Crave Mobiles that attended hundreds of events in 2015. White Castle's commitment to maintaining the highest quality products extends to the company owning and operating its own meat processing plants and bakeries as well as three frozen food processing plants. The retail division markets White Castle signature products in grocery, warehouse and convenience stores across the United States and in a growing number of international locations, including military PX's around the world.

WhiteCastle.com is a culture center for Cravers, the chain's loyal and passionate fan base, connecting like-minded Slider enthusiasts from around the globe in a social media setting. For more information on White Castle and to see the Craver Hall of Fame, visit whitecastle.com.

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SOURCE White Castle