The Results Are In: Tork Premium Towels Are Simply Preferred

In recent third-party, side-by-side comparison tests, Class A building Employees prefer Tork Premium Hand Towels

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Jul 07, 2014, 07:00 ET

PHILADELPHIA, July 7, 2014 /PRNewswire/ -- SCA, maker of the Tork^® brand of Away-from-Home professional hygiene products in North America, is proud to share the results of independent third-party market research indicating Tork Premium Hand Towels (Tork MB572, MB574, MB576, MB578) are preferred by Class A building employees over select Kimberly Clark and Georgia Pacific products. The Premium towels, which were introduced last year, are some of the company's most luxurious high-end hand towels. Featuring a signature Tork Leaf design, the soft and strong hand towels are designed to match customer expectations in Class A buildings, fine dining restaurants and other top-end establishments.

"When managing a Class A building, there are a lot of details to take care of every day," said Cheryl Rickert, washroom marketing director for SCA's Away from Home Professional Hygiene business in North America. "We know every impression counts for busy building managers, and that's why our Premium Hand Towels have become the preferred hand towel for our customers who demand a superior restroom experience."

In a competitive market, tenants and customers are looking to feel more at-home with best-in-class solutions. According to Cleaning & Maintenance Magazine, 60 percent of facility managers say they receive restroom complaints from their tenants. In restrooms, where details matter, Tork Premium Hand Towels can help elevate patrons' experience and overall impressions. These Tork towels, available in 3- or the unique 4-panel multifold, provide reliable one-at-a-time dispensing and are both large and absorbent.

The test compared four of the most elegant and soft Tork Premium hand towels - MB572, MB574, MB576 and MB578 - to select established competitive products.

In the side-by-side comparisons, all four Tork Premium towels were preferred over the tested competitive products for both appearance and overall preference. Specifically, the research found more Class A office building employees surveyed prefer the Tork MB572 over the Kimberly Clark Kleenex® (01500) and Georgia Pacific Signature® (23000), as well as the Tork MB574 over the Kleenex Scottfold® (13254), Tork MB578 over the Kleenex Scottfold (13253), and the Tork MB576 over Georgia Pacific BigFold® (20887).

Other Test Highlights

87% of class A building employees surveyed prefer the Appearance of the Tork MB572 over the KC 01500.
More class A building employees surveyed prefer the Hand feel of the Tork MB572 over the Georgia Pacific 23000.
More Class A building employees surveyed prefer the Absorbency of the Tork MB576 over the Georgia Pacific Big Fold 20887.
67% of Class A building employees surveyed prefer the Hand feel of the Tork MB578 over the KC 13253.

"When we set out to develop our premium line of hand towels, we strived to deliver the best product in terms of performance, hand feel and appearance," said Rickert. "And now, we have the data to show that customers agree – our premium towels make a great impression."

The Tork Premium towels as well as the rest of the high-end towel collection, offer a variety of solutions to deliver on the promise of simple elegance, with nine paper varieties and six dispensing options, including the new Tork Xpress® Countertop dispenser – the winner of the ISSA 2013 innovation award. Offered in three options – white, black and stainless steel – the Xpress dispensers are designed for high-end restrooms where style and performance are essential. All three finishes offer a sleek, easy to load design, anti-slip pads to protect and stay secure on countertops, and hygienic, one-at-a-time dispensing backed by the Tork guarantee of a 25 percent reduction in paper usage when compared to a stack of loose towels.

Tork offers free product trials for business owners and building managers so they can feel the difference – and the luxury – themselves.

To learn more about all Tork high-end towel products, please visit torkusa.com/feelfree.

For more information, please contact Anna Kruchowski at (952) 346-6071 or [email protected].

About Tork
The Tork brand offers professional hygiene products and services to customers ranging from restaurants and healthcare facilities to offices, schools and industries. Products include dispensers, paper towels, toilet tissue, soap, napkins, and industrial and kitchen wipers. Through expertise in hygiene, functional design and sustainability, Tork has become a market leader. Tork is a global brand of SCA, and a committed partner to customers in over 80 countries. To keep up with the latest Tork news and innovations, please visit: torkusa.com or tork.ca.

About SCA
In North America, SCA produces the Tork line of dispensers, towels, tissue, soap, napkins and wipers used in commercial settings such as office buildings, restaurants, schools and healthcare facilities and the TENA^® line of incontinence care products used by consumers at home and in healthcare facilities. TENA and Tork are the global leading brands in their categories. For more information visit www.sca.com/us.

Globally, SCA is a leading hygiene and forest products company. We develop and produce sustainable personal care, tissue and forest products. Sales are conducted in about 100 countries under many strong brands, including the leading global brands TENA and Tork, and many regional brands. As Europe's largest private forest owner, we put great emphasis on sustainable forest management. SCA has about 44,000 employees. Sales in 2013 amounted to $14 billion. SCA was founded in 1929, has its headquarters in Stockholm, Sweden, and is listed on the NASDAQ OMX Stockholm stock exchange. More information at www.sca.com.

Sustainability
SCA delivers sustainable solutions with added value for our customers from safe, resource efficient and environmentally sound sourcing, production and development. Recent third party accreditations for the SCA sustainability work include Dow Jones Sustainability Index 2013, the WWF Environmental Paper Company Index 2013, and Ethisphere – World's Most Ethical Companies 2014.

SOURCE SCA