The RealReal Reports Remarkable Black Friday and Cyber Monday Sales

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Dec 09, 2014, 10:00 ET

SAN FRANCISCO, Dec. 9, 2014 /PRNewswire/ -- The RealReal, the leader in authenticated luxury consignment, today announced its results from 2014's prime shopping time, the four-day period from Black Friday to Cyber Monday. The leader in luxury resale saw a significant increase in sales year-over-year across all categories, with fine jewelry and watches experiencing the highest growth increase. Results include the following:

158% year-over-year increase in overall sales
1,000% year-over-year increase in fine jewelry & watch sales
361% year-over-year increase in men's sales
338% year-over-year increase in fine art sales
95% year-over-year increase in women's sales

Key findings pulled from The RealReal based on sales during the four-day period:

Best selling women's brands were Chanel, Louis Vuitton, and Hermes
Best selling men's brands were Louis Vuitton and Gucci, and best selling men's categories were suitcases, cufflinks, and cashmere
Best selling fine jewelry and watch brands were Cartier, David Yurman, and Tiffany & Co
Best selling art was Picasso, Miro, and Rauschenberg

"We were pleased to see Black Friday and Cyber Monday sales increase so significantly from last year, especially in our growing fine jewelry, watch, and art categories, which we're huge drivers of our seasonal success. We attribute this not only to the overall growth of our business and customer-base, but also to the steady growth of the personal luxury goods market, and the heightened appetite for luxury resale over the last few years," said The RealReal CEO Julie Wainwright. "As we look forward to the rest of the holiday shopping season, we're confident we'll see this growth continue, not just for our business, but the luxury industry at large."

The RealReal launched its 12 Days of Gifting campaign, with coveted gift items from Louis Vuitton, Chanel, Gucci, and more, at up to 90% off. To shop the sale, visit: http://promotion.therealreal.com/12-days-of-gifting/

About The RealReal
The RealReal is the online leader in authenticated luxury consignment. We offer the largest marketplace of designer brands such as Chanel and Louis Vuitton, fine watches and jewelry, and fine art. The RealReal has won favor with luxury consignors and buyers as a next-generation consignment site by providing guaranteed authenticity of product and a superior consigning and shopping experience. A full-time staff of authenticators, horologists, licensed gemologists and art curators accept tens of thousands of new products into our warehouse each month. Consignors receive up to 70% of the sale price of their items, and buyers enjoy up to 90% off retail for our luxury goods. www.therealreal.com

Press Contact:
Natalie Seufferlein
[email protected]

Photo - http://photos.prnewswire.com/prnh/20141209/163065

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SOURCE The RealReal