The Power Of Hado Infused In The New Mizuno Wave Rider 18

Mizuno Transforms Run Possibilities in the Latest Wave Rider Release

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Oct 02, 2014, 06:00 ET

NORCROSS, Ga., Oct. 2, 2014 /PRNewswire/ -- Mizuno, a leader in running footwear and apparel, unleashes the kinetic energy of Hado in the new Wave Rider 18. Harnessing the transformative possibilities of every run, the new Wave Rider 18 delivers an exceptional ride and cushioning to a wide range of runners.

Mizuno Men's Wave Rider 18 (PRNewsFoto/Mizuno Running)

Mizuno Women's Wave Rider 18 (PRNewsFoto/Mizuno Running)

Drawing inspiration from Mizuno's Japanese heritage, the design of the new Wave Rider 18 is informed by Hado, an intrinsic life-force energy that exists in all living beings and has the ability to create powerful transformations. The lightweight, neutral trainers feature Mizuno's patented Wave Technology®, U4ic® midsole foam and Dynamotion® Fit™ upper construction for an ideal fit and perfect 'embrace.' The Wave Rider 18 provides just enough rebound and resiliency to deliver the ideal running experience.

A favorite amongst runners in the U.S. and globally, the new Wave Rider 18 has proven its 'fit and feel' with a high rating by runners for 'comfort' in a recent consumer study conducted by Mizuno USA in September 2014.*

"The Wave Rider is the most renowned model in the history of Mizuno Running," said Doug Smiley, Business Unit Manager – Running Footwear, Mizuno USA. "Mizuno is known for providing the smoothest 'ride' and with the new Wave Rider 18, runners will fall in love with the Wave Rider series all over again."

Key features of the new Wave Rider 18 include a Dynamotion® Fit™ upper, a modified outsole pattern for added durability and improved underfoot feel. Enhancements to the sockliner provide a more responsive and resilient underfoot feel, and the Wave Technology® provides maximum responsiveness and lightweight feel.

The Wave Rider 18 is available in three-color options per gender at running specialty and sporting goods retailers nationwide, as well as online at www.mizunorunning.com. The suggested retail price is $119.99.

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*In a consumer wear-test study, 90% of participants, including both Mizuno and competitive brand wearers, agreed that the Mizuno Wave Rider 18's were comfortable.

About Mizuno USA
Mizuno USA, Inc. is a wholly owned subsidiary of Mizuno Corporation, one of the largest specialty sporting goods manufacturers in the world. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, track & field, and volleyball equipment, apparel, and footwear for North America. Mizuno USA, Inc. is based in Norcross, Georgia.

Photo - http://photos.prnewswire.com/prnh/20141002/149908
Photo - http://photos.prnewswire.com/prnh/20141002/149909

SOURCE Mizuno Running