The Power of Celebrity; This Week Oprah's Deal with Weight Watchers International, Inc. (WTW) and NSYNC Star Joey Fatone Collaborates with NXT-ID Inc.(NXTD)

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Oct 23, 2015, 08:30 ET

CORAL SPRINGS, Florida, October 23, 2015 /PRNewswire/ --

Celebrities are masters of building a brand online as companies are discovering they are able to get a lot of mileage for generating National exposure and awareness by teaming up with stars. Recent developments to take note of are Weight Watchers International, Inc. (NYSE: WTW), NXT-ID, Inc. (NASDAQ: NXTD), Tesla Motors Inc. (NASDAQ: TSLA) among others that have taken advantage of some sort of collaborations with the stars that illustrates the benefits or celebrity enthusiasm.

First up, NXT-ID, Inc. (NASDAQ:NXTD), a biometric authentication company focused on the growing mobile commerce market and creator of the Wocket® smart wallet announced a one year collaboration with well-known celebrity Joey Fatone. As a member of NSYNC from 1995 to 2002, Joey was part of one of the most popular and successful singing groups of the late 90's and early 2000's. They sold over 50 million albums and still have a dedicated global fan base. He also became a nationwide family favorite for his dancing on Dancing With The Stars in 2007 - Season 4 and Dancing With The Stars: All-Stars in 2012 - Season 15.

Read the full NXTD Press Release at http://finance.yahoo.com/q/p?s=NXTD+Press+Releases

The collaboration will consist of a series of personal appearances, photo ads featuring Joey with the Wocket, a 30-60 video commercial for broadcast and online, media and social media promotions and a special appearance at the Consumer Electronics Show (CES) in Las Vegas in January 2016.

Gino Pereira, Chief Executive Officer of Nxt-ID. Inc. said. "We are delighted to welcome Joey to the Wocket family. He is one of the most likable and well known celebrities today and his brand and unique sense of humor will help us to bring Wocket to an ever wider audience. We are continuing to actively build out our team with world class individuals including recently announced advisory board member William Fields, former President and CEO of Wal-Mart Retail Stores Division and Stanley Washington, executive board member, former Regional Vice President and General Manager of the Western United States for American Express." Wocket® is the smartest wallet you'll ever own. Designed to protect your identity and replace your old wallet, simply swipe and save your cards into Wocket once and they are immediately secured with pin and biometric voice print technology. Without ever needing a smartphone, you can choose a card from the touch screen and Wocket programs its single, smart card (Wocket Card) to match your selection. From there, you just swipe as you normally would virtually anywhere that credit cards are accepted today. More details can be found at http://wocketwallet.com/

In other Celebrity developments and recent articles: Oprah Winfrey and Weight Watchers International, Inc. (NYSE: WTW) joined together in a groundbreaking partnership to inspire people around the world to lead a healthier and more fulfilling life. Winfrey was compelled by the proven Weight Watchers program combined with new initiatives to broaden the company's mission to prioritize overall health and wellness. As a part of this long-term partnership, Winfrey is making a substantial equity investment in the company and is joining the Board of Directors, bringing her insight to future products and programs.

The announcement was made on October 19th, 2015 and WTW shares rose from $11.99 at the market open reaching a high of $15.09 during the trading day before close at $13.92 on over 71 Million shares traded for the day.

When "The Late Show With Stephen Colbert" debuted on CBS last month, the host chose Elon Musk, the chief executive officer of Tesla Motors Inc. (NASDAQ: TSLA), as one of his first guests. Colbert, who commutes into Manhattan in a Model S sedan, took his enthusiasm for Tesla one step further in an episode last week. He spoke for almost six minutes about his car's latest autopilot features, the march toward self-driving vehicles and efforts by competitors Apple (NASDAQ: AAPL), Google (NASDAQ: GOOG) and Uber. "I love my Tesla -- it's so fast, it's all electric," he told viewers. Comparing his car to a laptop computer on wheels, he said that with the company's latest over-the-air software update, "Tesla owners woke up to find their cars could drive themselves."

That glowing Colbert report shows how Tesla benefits from celebrity enthusiasm -- for free, from customers that include Oprah Winfrey -- to promote the brand. Throw in some viral Internet clips, test drives and customer referral programs, and Tesla is able to spend money on developing products instead of on marketing. In stark contrast to other automakers, Tesla doesn't currently pay for traditional media such as television, radio or print advertising or celebrity sponsors. Source: http://www.bloomberg.com/news/articles/2015-10-22/tesla-s-best-celebrity-evangelist-emerges-it-s-stephen-colbert

LeBron James has again switched teams, but Cavs fans don't need to worry. He's only switching restaurant chains. The NBA powerhouse and McDonald's (NYSE: MCD) officially parted ways one year after his last commercial for the fast food giant aired. Now, Mr. James -- better known as King James -- can devote more attention to Blaze Fast-Fire'd Pizza, another restaurant he has had ties to since 2012. Source: http://adage.com/article/cmo-strategy/lebron-james-mcdonald-s-end-endorsement-deal/300826/

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