The Pillars of Jovani's Success

LOS ANGELES, May 11, 2012 /PRNewswire/ -- We've all watched the red carpet events where microphone-wielding hosts pelt arriving celebs with questions like, "Who are you wearing tonight?" Increasingly, the answer to that question is Jovani. This prominent international fashion house first opened its doors in 1980, and since then the wunderkinds at Jovani have continuously one-upped themselves with each new groundbreaking collection. Not only can you find more of Hollywood's royalty draped in Jovani on their way into prestigious functions like the Golden Globes and Oscars, but you can also spot them clad in this designer's finest evening dresses at clubs and galas around Tinseltown.

Once a fashion designer becomes a fixture amidst the glitz and glamour of the entertainment world, it's only a matter of time before it trickles down to us mere plebes. The popularity of Jovani designer evening dresses has steadily been on the rise for many years, but it helps that people are increasingly seeing their favorite actors and musicians sporting the latest envelope-pushing designs. Let's take a look at what sets this designer apart from the competition…

First, Jovani is known for its perfect balance of original, even eccentric designs and its enduring universal appeal. By this we mean that Jovani dresses manage to be unconventional without being idiosyncratic, because the team behind these designs also has an eye for the kind of natural, traditional beauty that tugs at the most fundamental aesthetic sensibilities of every individual.

Second, Jovani has a reputation for its refusal to bow to fleeting, ephemeral fads. They are a leader in fashion, not a follower, and that initiative-taking approach has served them well over the last few decades.

Third, this is a fashion house that has earned a lot of praise from customers and critics alike, for its commitment to diversity. From couture dresses to cocktail dresses, prom dresses, homecoming dresses, and more, the sheer depth and breadth of choices available at Jovani is quite stunning.

If you are interested in checking out the full range of dresses offered by this leading fashion designer, visit online at www.Jovani.com.

SOURCE Jovani