The PEEPLE Have Expressed Their PEEPSonality™ In the 2013 PEEPS® Survey

BETHLEHEM, Pa., March 25, 2013 /PRNewswire/ -- Easter 2013 -- PEEPS^®, the beloved marshmallow confections that are celebrating their 60^th anniversary, asked consumers to go online and take the PEEPS^® survey! PEEPS^® fans know what they like and responded enthusiastically! 

(Photo: http://photos.prnewswire.com/prnh/20130325/PH82558 )

Are PEEPS^® a must-have in your Easter basket? –

This question prompted the most resounding answer with 97% of consumers saying "yes"!

Which public figure/s resembles PEEPS^® because he/she is colorful, sweet or bears a resemblance for any reason? Asked to list all that apply, the top three celebrities were:

Ellen DeGeneres 32%
Katy Perry 25% 
Taylor Swift with 19%

PEEPS^® Chicks or Bunnies? 

Consumers were asked which they prefer and 65% voted for Chicks while 35% voted for Bunnies!

How do you eat your PEEPS^® Chicks and Bunnies?

65% of respondents eat their PEEPS^® head first, 16% in tiny bites, and 13% tail first!

How many PEEPS^® do you typically eat at once?

49% of respondents eat 1-2 PEEPS^®, 37% eat 4-5 PEEPS^® and a very dedicated 8% eats 6-10 PEEPS^® in one sitting.

When eating PEEPS^®, what are your preferences?

Asked to check all that apply, 78% of respondents like their PEEPS^® "plain or fresh" and 38% like their PEEPS^®  "aged to perfection or slightly stale".

In the age-long question about which came first, the chick or the egg, consumers were asked which do you they think came first?

72% of respondents said the "Chick came first" and 28% voted for the "egg"!

How long have you been eating PEEPS^®?

40% of those surveyed have been eating PEEPS^® for 40+ years
32% for 20 years
13% for 10-20 years

What is your favorite PEEPS^® color?

Over 42% like yellow PEEPS^®
23% - pink PEEPS^®
Lavender came in third with 17%

How does eating PEEPS^® make you feel? Ask to reply to all that apply,

69% of respondents feel "happy" when they eat PEEPS^®
58% "smile"
56% "want more"

When do you eat PEEPS^®? Asked to reply to all that apply,

46% eat PEEPS^® on Easter but 39% eat PEEPS^® "any day they can throughout the year"!

Asked to describe their PEEPSonality™, respondents checked all that apply –

41% say their PEEPSonalities are "sweet"
40% "playful"
37% "colorful"

There's still time for your PEEPSonality™ to count.  Good to www.marshmallowpeeps.com or  http://www.facebook.com/PeepsBrand for the complete survey.  For more results, please email [email protected] or call 609.279.0977.

PEEPS^® fans can find these treats at their favorite stores.  Fans can also visit www.peepsandcompany.com where they can also find PEEPS^®- themed merchandise and apparel or the newly redesigned www.marshmallowpeeps.com.  This colorful and fun new site will allow fans to really connect with their PEEPS^®.  Fans can Express their PEEPSonality by clicking on links to: Fun with PEEPS^®, PEEPS^® are Talking, Cookin' with PEEPS^®, Products, Promotions and more!

Just Born, Inc. is a family owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS^®, HOT TAMALES^® and MIKE AND IKE^® Brand Candies. GOLDENBERG'S^® PEANUT CHEWS^® Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A. 

** Results as of 3/25/13

SOURCE PEEPS