The Owner of GameCoach, an eSports Academy Describes the Gaming Methods, History and Aims of The Company

When it comes to gaming, everyone wants to win by killing the opponents, conquering new fields, and getting better items. No matter the age or gender, every gamer wants to play better to win. Kwangjun Song of GameCoach Academy, then a normal Korean university student who played games for fun also felt this way and after meeting a dead end on his League of Legends solo queue tier Song looked up a teacher who could teach him how to play the game better, but what he could only find in the market were illegal ELO boosters or instructors without any credentials. That was when he decided to open the business on teaching games.

"People dissuaded me, or even sniffed at me when I told them that I would open a game teaching business," recalled Song. He felt although Korea was, and still is the most famous country when it comes to games and eSports, the thought of instructors teaching games was something that people could never imagine.

It seems as if Song's GameCoach has defied the doubts, as its academy now boasts more than one hundred off-line academy students, and a 95% re-registration rate. The academy provides classes for youth and adult hobby gamers, and has special classes for those wishing to pursue the professional gaming career.

"We accept underage students only if their parents also come with them to the initial counseling session. It's important that the students and their parents be aware that gaming should not be considered an alternative for those who are not fond of studying, and that it takes a lot of courage and hard work to actually become a professional gamer," explains Gye-hyeon Park, the Chief Operating Officer of GameCoach Academy. "We aim to create a virtuous cycle, in which our students become professional gamers, and come back to the academy as a coach once they retire as a gamer."

The Academy has also generated a big name professional gaming player through its ranks. 'FaTe' Pan-seung Koo, one of the very first students of the academy, became a professional gamer by entering Mighty AOD Overwatch team, before being scouted to Immortals. With 'Ookz' Dong-wook Kim, another former member of GameCoach Academy as the head coach of the team, Immortals have won Overwatch Contenders Season Zero: North America, and will represent Los Angeles as the Valiant in the upcoming Overwatch League.

"We've also built a team on our own, Element Mystic, to help our student players experience the professional matches and introduce them to the markets," commented Park, and it seems that those experiences have greatly benefited the players, as its Overwatch Team has not only won the Overwatch APEX Challengers Season 5 in its first season in the professional league, but also beat Team Korea, the champions of Overwatch World Cup 2017 3:0 at a friendly match. Its League of Legends team is also preparing for the debut in LOL Challengers Korea next year.

GameCoach is currently collaborating with Lunatic-Hai, another famous South Korean electronic gaming company, to provide online Overwatch lectures on the GameCoach Global channel on YouTube, and the company is also known for its network with foreign pro teams. GameCoach hosted the bootcamp for Unicorns of Love, a professional League of Legends team participating in the EU LCS. They also held the GameCoach Global Party for foreign teams who visited Korea for APEX.

It was during the summer holidays when GameCoach took another step toward foreign gamers, as they launched 'Pro Gaming Training Camp'. Originally planned as a one-time special program for the summer, the camp was welcomed by gamers around the world, which led to GameCoach's bold decision to expand and host the program every month. "The expansion of our Pro Gaming Training Camp was made possible thanks to the great support of gamers worldwide. We will continue our efforts to maintain our tradition of excellence, providing a wide variety of experience for gamers," exclaimed Gunhwi Park, Global Business Manager at GameCoach. The program now welcomes both Overwatch and League of Legends gamers.

The size of eSports market is expanding, with more teams and games being introduced, but there is still much to improve. As the No.1 Game Academy in Korea, Song admitted that every time he looks at the academy students, he feels a strong aim to guide them towards the right ways in computer gaming and establish growth for the industry. GameCoach aims to develop further and build on its recent successes.

Bigpicture Interactive Co., Ltd.
Kwangjun Song
+82-10-3479-5432 (Mobile)
[email protected]

SOURCE Bigpicture Interactive Co., Ltd.