The Original Donut Shop® Coffee and Mars to Turn Everyday into a Delicious Treat with the Satisfying Taste of SNICKERS®
The partnership brings the classic candy bar flavor to life in a new way, reimagining the limits of coffee
BURLINGTON, Mass. and FRISCO, Texas, July 19, 2022 /PRNewswire/ -- The Original Donut Shop® Coffee today announced its new product innovation, The Original Donut Shop SNICKERS® Coffee K-Cup pods. The newest addition to the coffee portfolio is inspired by the always satisfying, deliciously gratifying flavors of SNICKERS® — creamy milk chocolate, gooey caramel, and just a touch of nuttiness.
"We're excited to unveil a new and delicious coffee flavor that allows our fans to treat their taste buds," said Scott Christensen, Senior Director Brand Marketing, Keurig Dr Pepper. "Inspiring discovery through flavorful coffee experiences is at the core of our brand purpose and The Original Donut Shop SNICKERS® Coffee does just that."
With the press of a button, your Keurig brewer can treat you to a delicious SNICKERS® flavored coffee where the always satisfying candy bar meets the deliciousness of coffee. The light roast, caffeinated blend is certified Orthodox Union Kosher, and each K-Cup® pod delivers a perfectly great-tasting cup of coffee every time.
"At Mars, we are consumer obsessed. So, we are thrilled to team up with The Original Donut Shop® Coffee to deliver a delicious new offering for both SNICKERS® and coffee lovers alike," said Michelle Deignan, Senior Director, Mars Wrigley. "The Original Donut Shop SNICKERS® Coffee combines the satisfying taste of SNICKERS® with a classic roast, which is sure to inspire moments of happiness every morning for consumers in a way only SNICKERS® can deliver on."
The Original Donut Shop SNICKERS® Coffee will be available at major retailers nationwide beginning this summer and is currently available for purchase at Keurig.com and Amazon.
To learn more about The Original Donut Shop® Coffee, visit https://www.keurig.com/content/theoriginaldonutshop and follow @theoriginaldonutshop on Instagram, @OriginalDonutShop on Facebook and @origdonutshop on Twitter.
*Check locally, not recycled in all communities. Packaging may vary.*
About Keurig Dr Pepper
Keurig Dr Pepper (KDP) is a leading beverage company in North America with annual revenue approaching $13 billion and approximately 27,000 employees. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. and Canada. The Company's portfolio of more than 125 owned, licensed and partner brands is designed to satisfy virtually any consumer need, any time, and includes Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's®, CORE® and The Original Donut Shop®. Through its powerful sales and distribution network, KDP can deliver its portfolio of hot and cold beverages to nearly every point of purchase for consumers. The Company is committed to sourcing, producing and distributing its beverages responsibly through its Drink Well. Do Good. corporate responsibility platform, including efforts around circular packaging, efficient natural resource use and supply chain sustainability. For more information, visit www.keurigdrpepper.com.
ABOUT MARS, INCORPORATED
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating, and evolving in ways that affirm our commitment to making a positive impact on the world around us.
Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world's best-loved brands including DOVE®; EXTRA®; M&M's®; MILKY WAY®; SNICKERS®; TWIX®; ORBIT®; PEDIGREE®; ROYAL CANIN®; SKITTLES®; BEN'S ORIGINAL™; WHISKAS®; COCOAVIA®; 5™; and take care of half of the world's pets through our nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, and VCA™.
We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive. The Mars Compass, inspired by the Economics of Mutuality, is used to measure the company's progress in service of its purpose--the world we want tomorrow starts with how we do business today.
For more information about Mars, please visit mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram, and YouTube.
SOURCE The Original Donut Shop
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