The Oprah Effect: Oprah talks about T-fal ActiFry

NEW YORK, Feb. 25, 2013 /PRNewswire/ -- Last Friday, February 15^th, Oprah Winfrey took to her personal Twitter and Instagram accounts to share the latest in her healthy living endeavors with her 18 million followers—the T-fal ActiFry healthy multi-cooker. Oprah uploaded a picture of herself holding the T-fal ActiFry with a caption reading, "This machine...T-fal ActiFry has changed my life. And they're not paying me to say it." Just minutes later, Oprah uploaded a second picture of what she had made in the ActiFry, sharing, "This entire plate of crispy fries, 1 tblspn oil. Delicious with my veggie burger."

The photos landed on Instagram's "Popular Page," traffic to the T-fal ActiFry website doubled overnight, product inquires increased by 93% and the company's shares in Europe immediately rose. Ms. Winfrey is not a paid endorser for T-fal, just an ActiFry owner who decided on her own to express her views about the product.

The crispy fries Oprah made are just one of the many things the versatile T-fal ActiFry can cook. Thanks to its unique hot air circulation technology, this revolutionary kitchen appliance creates a broad range of meals in one machine (vegetables, meat, chicken, seafood, grains, desserts, fruits, etc.) with little to no oil, which means dishes are healthier and lower in fat. Easy to use, the T-fal ActiFry does not need to be preheated—just simply set the timer and turn it with one simple button.

For more information about T-fal ActiFry, please visit www.tfalactifry.com. The T-fal ActiFry is available for purchase at Bed Bath & Beyond (www.bedbathandbeyond.com).

About T-fal:

T-fal® is a leading manufacturer of non-stick cookware and small kitchen appliances. T-fal is headquartered in West Orange, NJ and is a division of Groupe SEB^® USA. For more information, please visit www.t-falusa.com.

SOURCE T-fal