The One Show Announces 2015 Finalists in Social Media, UX/UI and Print & Outdoor

NEW YORK, April 8, 2015 /PRNewswire/ --The One Club (www.oneclub.org) announced today the social media, UX/UI and print & outdoor finalists for the 42nd Annual One Show Awards, the most prestigious worldwide competition celebrating the year's best in all forms of advertising, design and marketing communications.  There are 345 finalists from 37 countries. Overall, The One Show received more than 20,000 entries from agencies in 65 countries.

While other One Show categories, such as cross-platform and film, saw a rise in light-hearted advertising as an apparent reaction to recent years full of "sadvertising," social media and UX/UI formed vehicles for more dramatic messages.  Finalists such as Memac Ogilvy's "The Autocomplete Truth Breaks All Barriers" for UN Women and Droga5's "Gisele Bundchen – Will Beats Noise" for Under Armor created interactive experiences that challenged our perceptions of social issues.

The list of finalists can be found here:

Social Media: http://enter.oneclub.org/downloads/finalists/2015-OneShowFinalists-SocialMedia.pdf

UX/UI: http://enter.oneclub.org/downloads/finalists/2015-OneShowFinalists-UXUI.pdf

Print & Outdoor: http://enter.oneclub.org/downloads/finalists/2015-OneShowFinalists-PrintOutdoor.pdf

The video announcement of the shortlist can be found here: https://youtu.be/R09lXfrREJ4

One Show Pencil winners will have the opportunity to present their award-winning work at the Pencil Winners Showcase in front of hundreds of creative leaders from around the world on May 7th at the Metropolitan Pavilion in New York City during Creative Week (www.creativeweek.com), the preeminent festival celebrating advertising and the arts.

"There is no other awards show in the world that gives its award winners the opportunity that The One Show does," said Kevin Swanepoel, chief executive officer of The One Club.  "Not only do Pencil winners receive one of the highest honors in the creative industries, but they are also given this unique opportunity to get on stage in front of the elite of the elite and discuss their work.  It's an opportunity for creative agencies to inspire and energize their all-stars, and for the best creatives in the world to learn from each other."

Gold Pencil winners across all disciplines will be announced at The One Show, the single most important day in advertising, at Alice Tully Hall, Lincoln Center on May 8th, 2015. 

Visit enter.oneclub.org to see upcoming finalist announcements.

About The One Club
The One Club, producer of the prestigious One Show and Creative Week, is the world's foremost non-profit organization recognizing creative excellence in advertising and design.  The One Show honors the best work across all disciplines, including Advertising, Interactive, Design and Branded Entertainment. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.

You can follow The One Club online at www.oneclub.org, on Facebook and at Twitter.

SOURCE The One Club

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