The North Face Celebrates the Launch of New Ventrix™ Jacket With The First-Ever Song Released Through Movement
In collaboration with musician Maggie Rogers, fans can hear her new outdoors-inspired track "Split Stones" exclusively through an interactive digital experience
ALAMEDA, Calif., Sept. 19, 2017 /PRNewswire/ -- The North Face today officially launched the new insulated Ventrix™ Jacket that releases excess heat through movement and exertion for balanced warmth and breathability. To celebrate the launch of Ventrix™ and its heat release technology, The North Face and musician Maggie Rogers have collaborated to create "The Release Project," an immersive digital experience that allows Rogers' new track, "Split Stones" to be revealed layer by layer through movement. With more movement, more layers of the song are played until ultimately the full length track is unlocked 24 hours ahead of it's official global release, available to download and stream at all digital partners on September 20.
Rogers is also featured in the Ventrix™ campaign film, directed by filmmaker Grant Singer. The North Face athletes Jimmy Chin, Alex Honnold and Emily Harrington also appear in the film, which was shot in Portland and Mount Hood, Oregon and El Plomo, Chile. The Ventrix™ campaign will be supported by advertising across print, digital and social media beginning September 19.
To release "Split Stones" through movement, click here.
"Maggie's sound is inspired by her connection with the outdoors, often drawing inspiration from the movement and rhythm of nature," said The North Face Vice President of Marketing Tom Herbst. "As a brand rooted in outdoor exploration of all types, Maggie's approach to music makes her the perfect partner for The North Face and the launch of our Ventrix™ Jacket that is designed to perform when you move."
"I took the first sound samples for 'Split Stones' on a month-long backpacking trip in Oregon during the summer of 2013; I've been collecting samples and piecing the song together in bedroom studios and trails ever since," said Rogers. I'm super excited about combining the two things I love – technology and the environment – to create a way that people can hear the song, but also feel a little bit a part of the action and process that inspired it."
Ventrix™ is The North Face's next evolution of synthetic-insulation technology designed for highly aerobic activity in variable weather conditions. Ventrix™ technology features laser-perforation to the insulation that are designed to expand and release heat or contract and retain heat with movement to keep from overheating or sweating out. Ventrix™ technology is available in two styles, Ventrix™ Jacket for $199.00 MSRP (Men, Women), and a hooded version, Ventrix™ Hoodie, for $220.00 MSRP (Men, Women). Ventrix™ is now available in retail stories and at thenorthface.com.
About The North Face®
The North Face, a division of VF Outdoor, Inc., was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world's leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information, please visit www.thenorthface.com.
About Maggie Rogers
Maggie Rogers breakout single "Alaska" charted in Spotify's Viral 50 in 40 countries and hit #1 in 23 countries, including the U.S. With more than 93 million global streams to date, it earned Rogers a place on the Spotify Best of 2016 list and set the stage for widespread international acclaim. "Alaska" is featured on Rogers debut EP Now That The Light Is Fading, out now on Capitol Records. The EP includes four original songs written, produced and performed by the 22-year-old multi-instrumentalist, and also features the tracks "Dog Years," and "On + Off". Fresh off sold out tours of both Europe and North America, Rogers performed at U.S. festivals this summer including Firefly, Lollapalooza and Outside Lands. Rogers was chosen as a Tidal Artist To Watch (RISING) for 2017 and as a Google Play Music 2017 Artist To Watch. Vevo, Pandora, the BBC and numerous publications - including Rolling Stone, Billboard, V Magazine, Baeble, Pigeons & Planes, Idolator, Paste and more - have also tipped her as an artist to watch. "(Maggie Rogers') voice is mesmerizing... musicality so layered and – complex," said NPR, while The New Yorker declares, "Maggie Rogers is an artist of her time."
http://www.maggierogers.com/
Press kit and images can be viewed here
Media Contacts:
The North Face
Jessica Hollister
Sr. Consumer Communications Manager
510.748.2594
[email protected]
United Entertainment Group
Katie Tufts
UEG for The North Face
415.203.8404
[email protected]
SOURCE The North Face
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