The Next Generation of Outdoor Entertainment: Outdoor Channel Introduces Free Outdoor Channel App

Outdoor Enthusiasts Can Now Access a Wide Selection of Outdoor Channel's Leading Programs, Exclusive Videos, Social Communities & News On-the-Go via their iPhone, iPad and iPod Touch

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Outdoor Channel

Jun 22, 2011, 08:00 ET

TEMECULA, Calif., June 22, 2011 /PRNewswire/ -- Outdoor Channel, America's Leader in Outdoor TV, today announced that its free Outdoor Channel App for the iPhone, iPad and iPod Touch is now available from the iTunes App Store. Avid outdoorsmen and women can now connect with the Outdoor Channel brand and its highly compelling offerings in real-time, while also sharing their experiences with their fellow enthusiasts – on-the-go and in-the-field.

The Outdoor Channel App acts as a gateway to Outdoor Channel's full spectrum of industry-leading entertainment, including video clips, news, programming information and schedule. The new app also provides engaging social interactivity functions, enabling outdoor fans to upload photos with comments to their Outdoor Channel Community page, in addition to interacting with the network's social platforms on Facebook and Twitter. The Outdoor Channel App is one of the first available that utilizes Apple's new AirPlay technology, allowing users to stream video from their iPhone or iPad directly to their Apple TV.

"Outdoor Channel's digital network has proven to be a tremendous resource and entertainment platform for the Web. As a digital leader in the outdoor space, the debut of the Outdoor Channel App creates a rich, multi-screen experience for our valued audience," said Todd Merkow, President of Digital Media, Outdoor Channel. "With OutdoorChannel.com attracting over a million unique visitors a month, the newly-launched app will offer our loyal fan base more digital options to engage with their favorite shows and talent than ever before. We're especially proud to be among the first apps to let users stream video to their TV's via Airplay enabled devices and plan on adding other functions and features in the near future."

The Outdoor Channel App features:

Video: Watch clips of Outdoor Channel shows, exclusive talent footage and highlighted event clips.
News: Check out the latest hunting, fishing, shooting, off-road, adventure, conservation and industry event news.
Shows: Find complete information on Outdoor Channel's genre-leading programming, including show descriptions, schedule and talent overviews.
Schedule: Search the network's robust programming schedule to find out what's on Outdoor Channel now or what's coming up throughout the week.
Social: Connect to the Outdoor Channel Community, where enthusiasts can access their profile; share tips and stories; and upload photos of a great catch or shots from their outdoor adventures. Also, access Outdoor Channel's Twitter and Facebook feeds for the latest tweets and wall posts from America's leader in Outdoor TV.

"The new Outdoor Channel App will play an integral role in the company's ongoing digital media development," said Tom Hornish, Chief Operating Officer, Outdoor Channel. "Outdoor Channel has a powerful level of engagement with audiences – whether it is via our linear network, HD channel, VOD content, Web site and now our mobile app. We're leveraging these platforms to elevate our audience's experience, on-air, online and on-the-go, to further showcase the outdoor lifestyle."

The app was developed by Outdoor Channel's Winnercomm division, in partnership with PointAbout, a Washington, D.C.-based software development company. The Outdoor Channel App was created using PointAbout's popular AppMakr app-building platform. AppMakr recently celebrated over 1.2 million downloads of AppMakr-created apps from iTunes, including those developed for GM/OnStar, The Disney Store, Newsweek, Huffington Post, and many others.

The Outdoor Channel App is available in the Sports category of the App Store or at www.itunes.com/appstore/.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information, please visit http://www.outdoorchannel.com.

SOURCE Outdoor Channel