The New Year's New Leader in Value is Krystal's® More for $4

ATLANTA, Jan. 3, 2017 /PRNewswire/ -- After holiday spending on gifts, parties, and celebrations, many people are starting the New Year with a resolution to save more money. That's why Krystal restaurants are offering a big-time value while still feeding guests' appetites with a combo of the iconic burger brand's most popular menu items. With the "More for $4" deal, guests get a budget-smart meal that includes two Krystals, two boneless wings, a side of fries, a small soda, and a cookie made with premium Ghirardelli® chocolate – all for only $4.  

"We know that after the holidays, everyone can use a break," said Alice Crowder, Vice President of Marketing for The Krystal Company. "When you can get seven items for $4, that's a meaningful value."

Originally launched on Nov. 28, the More for $4 deal has been one of the strongest values in the quick-service restaurant industry and is available all-day, every day – which is in contrast to other brands who only offer top values on certain days, or on small-portion items. The Krystal deal features a typical full-size order and even adds a dessert item not usually packaged as part of a value meal. The value-packed deal is available at participating locations until Feb. 12.

"We don't believe that paying less means you should get less," Crowder continued. "That's not a true value. More for $4 is about giving guests a complete, satisfying meal at a more-than satisfying price. When you can get two delicious burgers, two boneless wings, an order of fries, a drink, and dessert for only $4 – then you're really making a difference in people's budgets."

About The Krystal Company

Founded in Chattanooga, Tennessee, in 1932, The Krystal Company is the oldest quick service restaurant chain in the South.  Its hamburgers are still served fresh and hot off the grill on the iconic square bun at more than 350 restaurants in 11 states. Krystal's Atlanta-based Restaurant Support Center serves a team of 6,000 employees.  For more information, visit http://www.Krystal.com or http://www.facebook.com/Krystal or follow the brand on Twitter and Instagram @Krystal.

About The Ghirardelli Chocolate Company

The Ghirardelli Chocolate Company is a manufacturer and marketer of premium chocolate products.  Incorporated in 1852, Ghirardelli has an incredibly rich American history.  As the country's longest continuously operating chocolate manufacturer, Ghirardelli has established its position as America's Premium Chocolate Company with more than 150 years of chocolate making experience.  Ghirardelli's product line includes its signature Squares™ chocolate, Intense Dark™ chocolate, Gourmet Milk™ chocolate, Ghirardelli Chocolate Bars, other chocolate confections, baking chocolate and hot cocoa.  These items are sold through select specialty stores, grocery stores, drug stores, mass merchandisers and department stores.  In addition, Ghirardelli sells a line of premium chocolate, sauces and beverage ingredients for the Food Service channel.  Ghirardelli currently owns and operates Ghirardelli retail stores, including the original Soda Fountain & Chocolate Shop located in San Francisco's historic Ghirardelli Square.  For more information about Ghirardelli, visit www.ghirardelli.com or become a fan on Facebook at Facebook.com/Ghirardelli.

Contact: Peyton Sadler
305-631-2283
[email protected]

SOURCE The Krystal Company

Related Links

http://www.krystal.com