The New Marketing Imperative in Healthcare: Creating Consumer Connectivity for Your Hospital's Survival

DENVER, Jan. 8, 2014 /PRNewswire/ -- In conjunction with Executive Insight Magazine, Ron Wince, President and General Manager of Peppers & Rogers Group's Customer Strategy Division of TeleTech (NASDAQ: TTEC), will present a one-hour webcast discussing the new marketing imperative for care givers to improve sustainable connectivity to consumers.

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The webinar will take place on Thursday, January 9, 2014 at 1 p.m. EST and address the need to better engage today's healthcare consumers who are now faced with increasingly complex choices when deciding where to go when they need care.  In order to survive in this highly evolving, competitive landscape, hospitals may need to market themselves like retailers to create ongoing linkage to the healthcare population.

This webcast will provide detailed insights to help create and sustain an ongoing connectivity to consumers of healthcare, including:  

• Why it's important to create ongoing communications and education channels that enable two-way dialogue with healthcare consumers
• How to identify and reach your target markets
• New marketing methods to attract and sustain relationships with potential and current patients
• Processes for integrating technology to build rapport with patients

WHEN: January 9, 2014, 1 p.m. EST
PRESENTER: Ron Wince, a national hospital and health system efficiency thought leader
REGISTER AT: Healthcare Executive Insight, http://healthcare-executive-insight.advanceweb.com/Webinar/Editorial-Webinars/The-Consumerism-of-Healthcare-Critical-Considerations-for-Your-Hospital.aspx

ABOUT TELETECH

TeleTech, founded in 1982, is a leading global provider of data-driven, technology-enabled services that puts customer engagement at the core of business success. The Company offers an integrated platform that combines analytics, strategy, process, systems integration, technology and operations to simplify the delivery of the customer experience for Global 1000 clients and their customers. This holistic multichannel approach improves customer satisfaction, increases customer loyalty and drives long-term profitability and growth. From strategic consulting to operational execution, TeleTech's more than 39,000 employees deliver results for clients in the automotive, communications and media, financial services, government, healthcare, technology, transportation and retail industries. Through the TeleTech Community Foundation, the Company leverages its innovative leadership to ensure that students in underserved communities around the globe have access to the tools and support they need to maximize their educational outcomes. For additional information, please visit www.TeleTech.com.

SOURCE TeleTech

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