The New Face Of Colorescience
Brand Evolution Underscores Product Superiority and Introduces the Fusion of Suncare, Skincare and Color Cosmetics to Consumers
CARLSBAD, Calif., June 10, 2015 /PRNewswire/ -- Colorescience is the creator of 100% healthy, naturally beautiful color cosmetics infused with ultimate sun protection and superior skincare ingredients. Best known for their cult-favorite Sunforgettable Mineral Sunscreen Brush, which revolutionized suncare by fusing it with skincare and natural color in the convenience of a brush, Colorescience is reinventing itself with a major brand overhaul that solidifies the brand's point of difference and introduces a higher standard of beauty.
Poised to set a new precedent in the cosmetic industry, Colorescience is challenging women to rethink their makeup routine and demand more from cosmetic brands. As an organization founded by individuals with decades of skincare industry experience and medically-oriented backgrounds -- CEO, Mary Fisher and the entire C-level suite, (all formerly of SkinMedica) boast impressive expertise in the professional aesthetic space -- Colorescience is dedicated to delivering potent skincare and suncare ingredients in a luxury line of cosmetics that not only perfects but also improves and prevents.
The brand evolution is comprised of refreshed branding, through a website redesign and online campaigns, which incorporates all new model imagery shot outdoors with minimal makeup, which is an intentional departure from the heavily 'made up' industry standard. This new imagery emphasizes the health of the skin instead of the makeup itself.
"We want to find a way to break through the noise and for consumers to think of us as a brand they can trust," says Mary Fisher, Colorescience CEO. "The most important thing you can do is protect your skin from the sun. We seek to provide at least three functions in one product: mineral sun protection and efficacious skincare all incorporated into your makeup," added Fisher.
Having championed the fusion of suncare, skincare and color, Colorescience was recently recognized by WWD as one of the "Top 10 Innovators with SPF."
As part of the new campaign, a virtual education hub has been added to the website, which features supporting materials on the importance of sun protection, along with advice from leading aesthetic physicians through all new video content. Featuring world renowned physicians sharing their personal and patient experiences, the video series highlights the effects of sun damage to further speak to the importance of developing year-round smart sun habits.
"We are on a mission to change the way women think about makeup. We believe that women shouldn't have to compromise their health for beauty," states Colorescience CCO, Josie Juncal "Given our background in aesthetics, we know that what you put on your face is as important as what you put in your body. Our formulations are 100% healthy," Juncal finishes.
Through the brand's Sunstoppable® campaign -- a program which aims to educate current and future generations about the importance of proper suncare -- the brand is working with The Women's Dermatologic Society to "sun proof" schools by planting trees and providing shade structures to playgrounds in order to provide a refuge for children during recess and outdoor school activities.
To further support the updated brand focus, Colorescience is debuting a new multi-tasking product that is rooted in sun protection and skin perfection, Tint du Soleil™ SPF 30 -- a UV Protection foundation that combines mineral SPF 30 sun protection with potent anti-agers and a tint of sheer, healthy color, to further round out the powerhouse Sunforgettable Collection.
To explore the new brand image, please visit www.colorescience.com.
About Colorescience
Pioneers in the fusion of suncare, skincare and color – Colorescience, is the only premium "all-in-one" makeup for women who don't want to compromise health for lasting beauty. Colorescience sets the standard for 100% healthy color cosmetics. Our curated collection of breathable, glowing colors are formulated with exceptional sun protection and skin-nourishing benefits. We meticulously refine our minerals, pigments and nutrient dense ingredients to include enough natural zinc & titanium dioxide to protect even a baby's face. No compromises, now or ever.
Sunforgettable is a prestige suncare line enriched with superior skincare and exceptional color that blends with one's natural complexion. Our 100% healthy, doctor-approved formulations provide award-winning protection in a cosmetic formula. Sunforgettable delivers both protection and perfection, ensuring the beauty of your skin today and tomorrow.
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SOURCE Colorescience
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