The new digital competition analyzed in new report from Sogeti trend lab, VINT

DAYTON, Ohio, March 24, 2015 /PRNewswire/ -- Disruption is happening all around and is triggered by the advances in Social, Mobile, Analytics, Cloud and smart 'Things' (SMACT). Customers are changing their behavior in response and companies are keen to find out how to (re)design their organization to survive and thrive in the face of this change. Only few organizations wise up to new digital competitors, as they usually come from outside their own sector and are not taken seriously at first. Their allegedly inferior propositions confuse prominent players, who should in fact be the very first to be fully aware of disruptive innovation.

"The new digital competitor is a smart middleman that capitalizes on serving both sides of a market, with an acute intuition for market imperfections and a true champion of the network effect," commented Menno van Doorn, Director of the Sogeti trend lab VINT.

Companies like Uber and Airbnb tend to get all the media attention. But there are 9344 players* (and counting) active in almost every industry. These companies are called two-sided market players, also known as multi-sided platform players. The new report from VINT, "Design to Disrupt: new digital competition" analyzes the success factors of these players providing ten design principles of the new digital competition.

10 design principles of successful disrupters:

1. Sharing is the new having 
2. Access over ownership 
3. Lower costs through matchmaking 
4. Butter your bread on both sides
5. Unbundle your organization processes   
6. Getting the most out of SMACT
7. APIs** first 
8. Algorithms for the perfect match
9. Building trust with social systems
10. Act now, apologize later

"To swing into action rapidly, existing organizations would be well advised to properly analyze anything more or less resembling digital competition. Evidently, there are clear patterns behind the startup success marking a new techno-economic reality. Ecosystems, APIs, and platforms characterize this New Normal where customers have more freedom of choice and better service at lower costs," said Menno van Doorn.

The Design to Disrupt Series
The Design to Disrupt research from VINT includes a series of four reports. The first report, published in January 2015, "Design to Disrupt – An Executive Introduction" marked the start of the research project. Today's second report will be followed by "The Fifth Protocol" (Q3 2015) analyzing the disruptive power of a new protocol in the financial industry called blockchain. Blockchain not only enables digital currencies like bitcoin, but more importantly it can support any kind of value transport on the web. The forth and final report "How to design to disrupt? – Behave like a startup" (Q4 2015) explores how to design for disruption and how to organize design and innovation to become the center of your organization.

The authors of the series of reports are VINT trend watchers Menno van Doorn, Jaap Bloem, Sander Duivestein, Erik van Ommeren and Thomas van Manen.

Download the report here: http://bit.ly/1BdmHzu
All Sogeti publications are available in an online bookstore:
www.ict-books.com  

About Sogeti USA
Sogeti USA is a leading provider of information technology services to businesses and public sector organizations. Operating in over 20 U.S. locations, Sogeti's business model is built on providing customers with local accountability and vast delivery expertise. Sogeti is a leader in helping clients develop, implement and manage practical IT solutions to help run their business better. With over 45 years of experience, Sogeti offers a comprehensive portfolio of services across a wide variety of industries. To learn more, visit: www.us.sogeti.com.

About Sogeti
Sogeti is a leading provider of technology and software testing, specializing in Application, Infrastructure and Engineering Services. Sogeti offers cutting-edge solutions around Testing, Business Intelligence & Analytics, Mobile, Cloud and Cyber Security, combining world class methodologies and its global delivery model, Rightshore®. Sogeti brings together more than 20,000 professionals in 15 countries and has a strong local presence in over 100 locations in Europe, USA and India. Sogeti is a wholly-owned subsidiary of Cap Gemini S.A., listed on the Paris Stock Exchange. For more information please visit www.sogeti.com.

About VINT
Sogeti's global trend lab VINT provides a meaningful interpretation of the connection between business processes and new developments. In every VINT publication, a balance is struck between factual description and the intended utilization. VINT uses this approach to inspire organizations to consider and use new technology.

SogetiLabs is a network of over 120 technology leaders from Sogeti worldwide. SogetiLabs covers a wide range of digital technology expertise: from embedded software, cyber security, simulation, and cloud to business information management, mobile apps, analytics, testing, and the Internet of Things. The focus is always on leveraging technologies, systems and applications in actual business situations to maximize results. Together with the Sogeti trend lab VINT, SogetiLabs provides insight, research, and inspiration through articles, presentations, and videos that can be downloaded via the extensive SogetiLabs presence on its website, online portals, and social media.

For more information on VINT and SogetiLabs please visit: http://labs.sogeti.com  

* http://meshing.it
** API; an application programming interface is a set of routines, protocols, and tools for building software applications.

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