The New About.com Launches, Focuses on User Experience

NEW YORK, Sept. 2, 2014 /PRNewswire/ -- Today About.com, the largest source for Expert content on the Internet, is announcing its first significant redesign and brand identity refresh in nearly a decade.  About.com, a top 20 site, helps an average of 85 million users a month answer questions, solve problems, learn something new or find inspiration.

About.com has been rebuilt to put its 3.5 million pieces of content and nearly 1,000 Expert writers front and center. Users will now see a modern and clean design, allowing them to intuitively navigate About.com's content on any device across its major vertical categories, including Health, Home, Travel, Tech, Style, Food, Money, and Careers.

"Simply put, we help people. Users come to About.com because they trust our answers, advice, ideas and guidance," said About.com CEO Neil Vogel. "Our incredible Experts create over 6,000 new pieces of content each month, and now we can better connect users to our great content in a beautiful and usable way."

About.com's vertical Channel approach cements the site as a destination for learning and discovery across a wide range of topics. The new site was built with innovative new advertising integrations in mind, including a new suite of native advertising and content marketing options for marketers. This allows brands to create conversations with About.com's intent-driven users in a highly relevant environment.

Taking advantage of the site's scale, About.com has renewed focus on data and has built an in-house data science team.  Data provides the underpinnings of the site design, and a new understanding of how users interact with About.com's content, driving the new feature set as well as innovative marketing offerings.  

"We don't think any other media property has our combination of intent-driven traffic, huge scale, Expert content, and data expertise," added Brian Colbert, About.com CRO.  "The site's new design delivers the final piece we need to be a great partner for marketers."

About About.com
About.com, a top 20 site, helps an average of 85 million users a month answer questions, solve problems, learn something new or find inspiration on topics ranging from parenting and healthcare to cooking to travel. About.com is an operating business of IAC (NASDAQ: IACI).

SOURCE About.com

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED