The Neiman Marcus 'What's Your Passion for Fashion? Challenge' Attracts Over 635,000 Engagements

DALLAS, Aug. 25 /PRNewswire/ -- Neiman Marcus launched the "What's Your Passion for Fashion? Challenge - Round 1" on July 16th, 2010. The program, located at www.neimanmarcus.com/passionforfashion, invites fashionistas to pull together looks for Fall from Neiman Marcus. With only 1 day left, entrants must select at least one item from the dresses, tops, outerwear, pants, skirts, jackets, shoes, jewelry, handbags, and accessories categories to create their looks and then describe why their looks are perfect for Fall fashion.

Forty-two finalists will be selected from Round 1 to move onto Round 2 for the chance to win a $5,000 gift card.

"Indulge in a pant suit, go for green and give your footwear the boot! A Fall must-have. Passion for Fashion lets you take all the seasons best trends for a spin and turn the runway into your reality," said Ken Downing Senior Vice President Fashion Director Neiman Marcus.

"'The What's Your Passion for Fashion? Challenge- Round 1' allows entrants to put Fall 2010 looks together and immediately shop them."

The "What's Your Passion for Fashion? Challenge - Round 1" social media program ends August 26th, 2010, 11:30 PM (PT). Round 2 will begin on or around September 10th, 2010, 12:00 AM (PT) and ends at 11:30 PM (PT) on September 24, 2010. *Dates and times subject to change pending Round 1 winner confirmation and notification. For complete details, please visit www.neimanmarcus.com/passionforfashion.  

The Neiman Marcus Group, Inc. operations include the Specialty Retail Stores segment and the Direct Marketing segment. The Specialty Retail stores segment consists primarily of Neiman Marcus and Bergdorf Goodman stores. The Direct Marketing segment conducts both online and print catalog operations under the Neiman Marcus, Horchow and Bergdorf Goodman brand names. For more information, visit neimanmarcusgroup.com.

SOURCE Neiman Marcus