The Natural Baby Company Showcases Top Selling Natural Baby Care Brands, GroVia and Hevea, at New York International Gift Fair

BOZEMAN, Mont., Jan. 27, 2011 /PRNewswire/ -- The Natural Baby Company, manufacturer of natural baby care products and parent company to leading eco-conscious diaper brand, GroVia, has announced today its product line-up for the New York International Gift Fair on January 29th – February 3rd, 2011. The company will provide 35,000 fair attendees with the opportunity to view recently released GroVia designs including the Newborn All-In-One Cloth Diaper, as well as a space for U.S. buyers and media to become familiar with Denmark's famed Hevea brand products, for which The Natural Baby Company is the sole U.S. distributor.

Tested and designed by Kim Ormsby, CEO and mother of 5, GroVia offers three distinct diapering options that are revolutionizing today's diaper industry: cloth, hybrid and eco-friendly disposables. With a unique design that focuses on premium function, simplicity of use and the highest of eco-friendly and health-conscious standards, GroVia diapers are the ultimate green, accessible and money saving alternative to the traditional disposable diaper. GroVia's three diaper systems can be found in more than 500 retailers worldwide including Diapers.com and Costco.com.

Hevea – Europe's top selling line of pacifiers, teethers and bath toys – has finally made its way to the states with The Natural Baby Company as the brand's exclusive U.S. distributor. The Danish designed line makes all products from 100% natural rubber, free of BPA, PVC and Phthalates, and are ergonomically designed to fit baby's delicate features. NYIGF attendees can view Hevea's dye free products at the GroVia Booth #5540 in the Baby & Child section. Hevea's eco-friendly and gentle products are available online for consumers at www.HeveaBabyUSA.com.

"The success of the Hevea brand outside of the U.S. illuminates the health-driven shift parents are making across the globe," said Kim Ormsby, founder and CEO, The Natural Baby Company. "We are working to spearhead that movement in the United States by educating parents about healthy lifestyle alternatives and providing them with natural choices like GroVia diapers and Hevea products that are not just better for baby, but also save money and give parents a product they can feel good about using."

New York International Gift Fair attendees can find GroVia and Hevea products at the GroVia Booth #5540 in Baby & Child. For more information on GroVia, please visit www.Gro-Via.com. For more information about The Natural Baby Company, please visit www.TheNaturalBabyCo.com.

About GroVia

GroVia's mission is to simplify the way parents nurture baby, naturally. The company is dedicated to creating the ultimate in cloth diapering and natural baby products. Each product is designed out of necessity and innovation. Buying from GroVia means you are purchasing well made, natural and often organic products that have been tested and proven in the marketplace.

SOURCE GroVia