The National Chamber for the Tequila Industry, Mike Morales of Tequila Aficionado and Patricia Richards, Head Mixologist at the Wynn and Encore Resorts, Join Mediaplanet and Key Industry Leaders in Campaign for the Meaningful Appreciation of Tequila

LOS ANGELES, April 28, 2011 /PRNewswire/ -- With Cinco de Mayo quickly approaching, tequila aficionados across the nation are coming out in droves in search of the best tequila. Mediaplanet Publishing released its first special annual edition on Tequila Appreciation. The campaign hit LA, NYC, Miami, Denver, Dallas and Chicago with USA Today, reaching a captive audience in all of the nation's hotbeds when it comes to liquid culture, nightlife trends and tequila enthusiasts.

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Rich in Cultural Tradition and a Category on the Rise

Tequila Appreciation teaches the art of sipping tequila, pairing with Mexican gastronomy and meaningful enjoyment of the nation's fastest growing spirit. Scope out the nation's Top 25 Tequila Bars, learn to talk tequila with a real aficionado, shake up a cocktail and sit back to read the story of tequila and how much more it is than the 'salt, shot, lime.'

Jump on the latest trend along with 1.2 million readers of USA Today, and learn what industry leaders like Mike Morales (Tequila Blogger), Patricia Richards (Askmen.com's # 1 Female Bartender) and Francisco Gonzalez (President of the National Chamber for the Tequila Industry) have to say about trends in mixology, production standards and tequila culture, and how to taste tequila like an expert.

Mediaplanet's Report

In partnership with Diageo (Jose Cuervo Tradicional, Jose Cuervo Platino, Don Julio), Brown-Forman (Herradura Silver), Patron Spirits, Anchor Distilling Company (Chinaco Tequila) Tequila Corazon, Tanteo Spirits, Tequila Avion, 901 Tequila, Puro Verde Spirits, Tequila Alquimia, Agave Loco Pepper Cured Tequila, Riazul and Campeon Tequila, Mike Morales and the National Chamber for the Tequila Industry, Mediaplanet offers lessons on 'Tequila Appreciation' to educate the consumer and spread the movement that has just begun in the tequila industry.

To view this full report CLICK HERE or click the link: http://doc.mediaplanet.com/all_projects/7158.pdf

Mediaplanet creates focused reports on specific social cause, business, health care, technology and consumer topics.

For more information, go to www.mediaplanet.com or call 646-922-1400.

SOURCE Mediaplanet Publishing