The Most Innovative Tech, Music and Brands Initiatives Unveiled at midem

PARIS, Dec. 19, 2011 /PRNewswire/ -- midem, which takes place in Cannes from 28-31 January, today unveils the 30 finalists of midemlab, the international pitching competition for ground-breaking start-ups and app developers across all sectors as well as the names of the 10 finalists in the midem Marketing Campaign Competition, to identify the most innovative and creative use of music in a marketing campaign.

The midemlab finalists – chosen by UK digital consulting company Music Ally and French specialist open innovation consultancy, bluenove – will present their projects to a jury of leading international digital experts including potential business partners and leading investment firms.

They will each outline their cutting-edge technical solutions that offer new opportunities to industry executives, artists and brands to reach and engage with new audiences and generate revenues.

Previous editions have provided a launch pad for some of today's major technological innovations, such as SoundCloud, The Echo Nest, Songkick and Root Music. The list of finalists for 2012 will herald the next generation of innovation:

Music Discovery, Recommendation & Creation

ChartsNow.mobi (UK) – mass market mobile music service

MPme by Apsmart (UK) – curated internet radio

musicplayr (Germany) – music discovery & blogging

Navegas (Germany) – connecting the world of music tool

Rexly (USA) – social discovery & recommendation

Songs2See by Fraunhofer (Germany) – music game development

SoshiGames (UK) – game-based social music discovery

Twusic by LemonLab (Belgium) – Twitter music application

Watzatsong (France) – crowdsourced music search engine

WhoSampled (UK) – music discovery

Marketing & Social engagement

BandApp (UK) – free instant artist app creation

Beloola by V-Cult (France) – social music service

CrowdSurfing by LiveOne Group (USA) – live content social viewing app

Flowd (Finland) – music marketing and social music service

iPluggers (Netherlands) – worldwide digital radio promotion

Oocto by GeniusMonk (France) – crowdfunding & crowdsourcing music platform

Pipe (Germany) – file transfer for social networks

RockStar Motel (USA) – fan-centric music social network

Tastebuds.fm (UK) – social events discovery

Webdoc (Switzerland) – fan engagement

Direct to consumer sales and Content Monetisation

Getonic (Israel) – direct to consumer social ecommerce

Menyou (Sweden) – online sales and distribution tool

Musicsoft Arts (USA) – interactive music discovery, playback and sales

My Bee (France) – access control and dematerialized payment

Ondango (Germany) – Facebook commerce solution

SonicAngel (Belgium) – next generation crowdfunding label

TuneRights (Sweden) – stock market for music

Tunipop (USA) – connecting merchandise with digital music

Weezevent (France) – cloud ticketing service

WildChords by Ovelin (Finland) – guitar learning game

For full details of midemlab finalists, click here.

midemlab is sponsored by Vivendi.

BITKOM, Cap Digital, Evolver.fm, Finnish Mobile Association, French Web, GigaOM, media.net berlinbrandenburg, Microsoft BizSpark, Mobile Entertainment, Mobile Marketing, Music 4.5, Music Ally, Techdirt and Wireless Industry Partnership (WIP) are partners of midemlab.

For the midem Marketing Campaign Competition which rewards the most innovative and creative use of music in marketing, Contagious, cited as the ad's industry's authority on creativity and innovation, has picked the 10 finalists. Of the submitted campaigns, 23% came from transport brands, 21% from major retail names, 19% technology brands, 17% from the luxury and beauty sector, 7% from entertainment, 7% leisure, 4% finance and 2% from institutions. These campaigns all have one thing in common: a strong musical element, either through the use of a synchronisation, an artist/brand endorsement, live sponsoring, discovering talent or creating a record label.

The 10 chosen campaigns are:

• "AIRTEL ONE8 - The Birth of a Music Revolution" presented by ROCKSTAR4000 Music Entertainment (South Africa)
• "Carte Musique" presented by Euro RSCG C&O  and The Hours (France)
• "Converse Rubber Tracks" presented by Cornerstone and Converse Inc. (USA)
• "HTC Chacha Show" presented by Newcast – Vivaki (France)
• "Mein Tweet als Lied. Mit Vodafone" presented by Torben, Lucie und die gelbe Gefahr GmbH (Germany)
• "Plan B- Ballantine's" presented by Optimedia and Digital Novaemusik (Spain)
• "The Spa Therapy Album" presented by Pitch & Sync (UK)
• "The Station Sessions Summer Festival" presented by The Syllabus Agency (UK)
• "The Vaccines 'Wetsuit' Instagram Video" presented by Anomaly (UK)
• "American Express Unstaged" presented by Digitas and Momentum (USA)

These campaigns will be presented on Saturday 28 January in Cannes to a jury made up of executives from the music industry, advertising agencies and brands, plus media personalities. The winner will be announced as part of the programme of Visionary Monday.

For full details of the selected midem Marketing Campaign Competition campaigns, click here.

Brandchannel, brand-e.biz, Contagious, Frenchweb.fr, Influentia, Strategies and the UDECAM are partners of the midem Marketing Campaign Competition.

If you wish to register for midem, please click here.

ABOUT REED MIDEM

Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia and MAPIC for the property and retail real estate sectors.

Reed Exhibitions is the world's leading events organiser, with over 460 events in 36 countries covering 44 industry sectors. In 2010 Reed brought together over seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 34 fully staffed offices.

SOURCE Reed MIDEM

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