The Most Important Tools Your Firm Should Be Using for Agency New Business

Mirren and RSW/US Join Forces to Identify the Most Effective And The Most Over-Rated Agency New Business Tools

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May 12, 2015, 08:30 ET

CINCINNATI, May 12, 2015 /PRNewswire/ -- For the third year in a row, Mirren, a leader in the development of new business strategies for marketing agencies and RSW/US, the Nation's #1 outsourced business development firm for marketing agencies, join forces to develop the definitive guide to agency new business tools.

The report can be downloaded for free by clicking here: Mirren-RSW/US Report

With marketing technology platforms exploding, agencies and marketers find the sea of options dizzying. Our 2013 report was the first resource to evaluate a large volume of tools across a number of different agency new business disciplines. Now in the third year of the survey, we have also gained insight about tools that have staying power and continue to grow in agency use, as well as those that may have peaked.

The 2015 report provides feedback from nearly 300 marketing agency executives about the tools their firms use in the following categories:

Social Media
Social Media Monitoring Tools
CRM/Contact Management Software
Research Services
Prospect Contact/List Building Services
SEO Tools
Email Marketing Services
Marketing Automation/Inbound Marketing Platforms
Project Management/Collaboration Tools
Content Development Tools

According to Mark Sneider, Owner/President of RSW/US, "As the nation's leading outsourced agency new business development firm, we try and stay a few steps ahead of the best-in-class tools. Given the challenges agencies face, we felt it would be extremely beneficial to survey agencies across the U.S. to determine what they find most effective (and most over-rated)."

About RSW/US
RSW/US is a full service, outsourced agency lead generation firm that helps marketing agencies (exclusively) find and win new business. They help Agencies find qualified leads, set meetings, better position them in the market, and help move them closer to close. More information about RSW/US can be accessed at: www.rswus.com or by contacting Mark Sneider at [email protected].

About Mirren
Mirren is exclusively focused on new business strategy for marketing services agencies across all disciplines. They work closely with agency principals and new business leaders. Mirren offers three services: New Business Network & Resource Center, On-Site New Business Training, and the annual Mirren New Business Conference. More information about Mirren can be accessed at www.mirren.com or by contacting Brent Hodgins at [email protected].

Contact: Jane Browe
Phone: 513-559-3106
Email: [email protected]

SOURCE RSW/US