The Most Important Tools Your Firm Should Be Using for Agency New Business

Mirren and RSW/US Join Forces to Identify the Most Effective And The Most Over-Rated Agency New Business Tools

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May 15, 2014, 02:00 ET

CINCINNATI, May 15, 2014 /PRNewswire/ -- For a second year in a row, Mirren, a leader in the development of new business strategies for marketing agencies and RSW/US, the Nation's #1 outsourced business development firm for marketing agencies, join forces to develop the definitive guide to agency new business tools.

The report can be downloaded for free by clicking here: Mirren-RSW/US Report

With marketing technology platforms exploding, agencies and marketers find the sea of options dizzying. Prior to the release of last year's report, there had never been one resource to evaluate a large volume of tools across a number of different agency new business disciplines.

This year's report focused on the following categories, asking over 300 marketing agency executives what they're using, what's working, and what is the most over-rated:

Social Media Tools
Social Media Monitoring Tools
CRM/Contact Management
Software Research Services
Prospect Contact/List Building Software
SEO Tools
Email Marketing Services
Marketing Automation/Inbound Marketing Platforms
Project Management/Collaboration Tools

According to Mark Sneider, Owner/President of RSW/US, "As the nation's leading outsourced agency business development group, we try and stay a few steps ahead of the best-in-class tools. Given the challenges agencies face, we felt it would be extremely beneficial to survey agencies across the U.S. to determine what they find most effective (and most over-rated)."

About RSW/US
RSW/US is a full service, outsourced agency lead generation and new business development firm that helps marketing service companies (exclusively) find and win new business. They help Agencies find qualified leads, set meetings, better position them in the market, and help move them closer to close. More information about RSW/US can be accessed at: www.rswus.com or by contacting Mark Sneider at [email protected].

About Mirren
Mirren is exclusively focused on new business strategy for marketing services agencies across all disciplines. They work closely with agency principals and new business leaders who are fighting the battle every day at their agencies. Mirren offers three services: New Business Network & Resource Center, On-Site New Business Training, and the annual Mirren New Business Conference. More information about Mirren can be accessed at www.mirren.org or by contacting Brent Hodgins at [email protected].

Contact: Lee McKnight
Phone: 513-559-3111
Email: [email protected]

SOURCE RSW/US