The Mobile Shift - Taking PR onto the Third Screen

ATLANTA, Jan. 9, 2012 /PRNewswire/ -- The Georgia Chapter of the Public Relations Society of America will hold its monthly luncheon on Thursday, January 12, 2012.

(Logo: http://photos.prnewswire.com/prnh/20110308/CL60927LOGO )

Dive into the New Year with the fastest growing shift in communications – mobile.

Jumpstarting your 2012 professional development is our interactive panel discussion with top industry experts that will share how reaching consumers, media and key audiences through the "third screen" and how it can impact your organization.

The panelists include:

• Candace McCaffery, senior vice president, director of social media & interactive services, Cookerly Public Relations
• Melissa Patterson, mobile manager, Cox Media Group
• Kevin Planovsky, co-founder and principal of account strategy for VertMob, and
• Mitch Scharf, regional vice president, national sales, Living Social

You'll learn how and why mobile is rapidly transforming communications and hear how you can work within mobile channels to reach people where they are and when they want.  Join us to get ahead of the curve on public relations in the mobile channel.

Prior to the luncheon, there will be a seminar:  "Media Relations in a Social, Mobile World: What Journalists Want PR Pros to Know," from 9:30 a.m. to 11 a.m.

What will it really take to stay ahead of the 24/7 media relations curve for 2012?

You've tried Twitter and Facebook . . . but what simple steps can you take to drive better results?  And which channels really do work best for reaching journalists right now?

Join us for this interactive seminar with media veteran Kimberley Kennedy and PR pro Elyse Hammett, APR.

They'll reveal the results of an exclusive December 2011 social media survey of local journalists, plus share insights into the evolving use of social media in newsrooms – not just Twitter and Facebook but Google Chat, Skype, Tumblr, YouTube, blogs, RSS feeds, text messaging and more.

You'll gain insight into which channels to use for your pitches and how to prioritize your social media time and budget in 2012.

The seminar and luncheon will be held at Maggiano's-Buckhead, 3368 Peachtree Road NE, Atlanta, with 11:30 a.m. registration and a noon lunch and program.

Register today for the morning seminar here:  http://bit.ly/taCe5p

For the luncheon only, register here:  http://bit.ly/vrDXJm  

CONTACT:  Denise Grant at http://www.prsageorgia.org/ or 770-449-6369.

SOURCE Georgia Chapter of the Public Relations Society of America