The mGive Foundation Initiates $25 Mobile Donation Trial With Major U.S. Wireless Operators and Charities

Trial Raises Mobile Donation Level to Unprecedented Level, Expanding the Mobile Giving Channel

Denver, Nov. 4, 2010 /PRNewswire-USNewswire/ -- The mGive Foundation (www.mgive.org), the leading 501(c)(3) public charity enabling and processing mobile donation campaigns in the United States, today announced that it has initiated a $25 mobile donation trial with most major domestic mobile carriers. The mobile donation trial raises the maximum mobile donation amount from $10 to $25, a first in the mobile donation industry.  

"We are thrilled that the major domestic wireless operators have agreed to partner with The mGive Foundation to launch this trial for $25 mobile donations," said Jenifer Snyder, Executive Director of The mGive Foundation. "Our mission is to continuously evolve the mobile donation industry, and our collective efforts with our carrier partners have resulted in another exciting industry milestone. Our nonprofit organization partners have been requesting higher mobile donation amounts since 2008, and this trial is a step toward greater availability in 2011."

The mobile donation trial is designed to assess the validity, effectiveness, and donor response to a $25 donation level. Two organizations were selected to participate and evaluate how amenable donors are to the increased flexibility in mobile donation pricing, and whether or not that will impact the amount of their gift. Currently, donors can give $5 or $10 donations to charities of their choice that utilize mobile donation campaigns.

The mobile donation trial will run through the end of 2010. The mGive Foundation will release information from the trial early next year.

About The mGive Foundation

The mGive Foundation is a 501(c)(3) created to certify nonprofits wishing to participate in the mobile giving channel and facilitate the flow of funds from carriers directly to participating nonprofits. The mission of the organization is to drive innovation and to assist other nonprofits in their efforts to raise money and communicate with donors more effectively through the mobile channel. For more information visit www.mgive.org.

SOURCE The mGive Foundation