The Marketing Arm Taps Zachary Killian to Lead Recruiting Efforts

DALLAS, April 12, 2011 /PRNewswire/ -- The Marketing Arm, a next-generation promotion agency that topped Promo magazine's "Most Creative" list in 2010, has named Zachary Killian senior recruiter.  

Killian will be responsible for developing and executing the talent recruiting and staffing strategy for the agency's emotional platforms of entertainment, cause, sports, multicultural and its 22 capabilities, including shopper, event, wireless, retail, and social media marketing.

"Zach will play a critical role in helping The Marketing Arm continue to attract exceptionally talented, remarkably committed people who fit our culture," said Brad Penman, The Marketing Arm's chief operating officer.  "Every day he'll identify creative, collaborative experts who understand how the emotional platforms, when harnessed strategically, can drive sales and define brands.  With more than 400 staff members and growing, his role is essential to our continued success."

Killian joins The Marketing Arm from Paladin Marketing Resources, a professional staffing and recruitment firm dedicated to the marketing, creative and communications professions, where he'd served as a senior recruiter.  Previously, Killian worked for five years as a senior search recruiter for The BOSS Group, a leading provider of interactive, creative, and marketing talent.

About The Marketing Arm

The Marketing Arm (www.themarketingarm.com) is a next-generation promotion agency that harnesses the power of emotion to make brands more engaging.  The agency provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing.

With a focus on sophisticated planning across all promotional channels, The Marketing Arm develops comprehensive integrated marketing programs for more than 100 blue-chip brands.  Among its 22 capabilities are wireless marketing, shopper marketing, content creation, sponsorship consulting, consumer and corporate events, and digital word of mouth and social media.

The agency topped Promo magazine's list of the most creative agencies for 2010 and over the last four years its client work has won more than 75 major industry awards and honors, including a Cannes Gold Lion, the Promotion Marketing Association's Gold Reggie Award, and a Gold Effie Award.

Named by Workplace Dynamics as one of the top places to work, The Marketing Arm has a distinctive culture that touches a 400-person corporate staff in its offices in Dallas, New York, Los Angeles, San Francisco, London, Chicago, and Charlotte. Founded in 1993, the agency is part of Omnicom Group Inc.

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

CONTACT:  Chris Anderson of The Marketing Arm, +1-214-259-3200, [email protected]

SOURCE The Marketing Arm

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