The Marketing Arm Taps Tom Edwards to Lead Digital Strategy
DALLAS, Jan. 4, 2012 /PRNewswire/ -- The Marketing Arm, a next-generation promotion agency that topped Promo magazine's "Most Creative" list, has named Tom Edwards Vice President/Digital Strategy.
Edwards joins The Marketing Arm from Red Urban, a full-service digital agency, where he specialized in defining strategy for digital, social, and mobile campaigns.
"Tom brings to The Marketing Arm over a decade of domestic and international experience defining interactive solutions for major brands," said Dan Belmont, president of The Marketing Arm. "He's an expert at planning, implementing and measuring digital solutions across multiple channels while integrating efforts with existing go-to-market strategies. We're excited to have him on the team."
About The Marketing Arm
The Marketing Arm (http://www.themarketingarm.com) is a next-generation promotion agency that harnesses the power of emotion to make brands more engaging. The agency provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing.
With a focus on sophisticated planning across all promotional channels, The Marketing Arm develops comprehensive integrated marketing programs for more than 100 blue-chip brands. Among its 22 capabilities are mobile marketing, shopper marketing, content creation, sponsorship consulting, consumer and corporate events, and digital word of mouth and social media.
The agency topped Promo magazine's list of the most creative agencies and over the last four years its client work has won more than 85 major industry awards and honors, including a Cannes Gold Lion, a 4A's Jay Chiat Award for Strategic Excellence, the Promotion Marketing Association's Gold Reggie Award, and a Gold Effie Award. In 2011, The Marketing Arm was honored by Street & Smith's Sports Business Journal as the "Best in Sports Event Marketing."
Named by Workplace Dynamics as one of the top places to work, The Marketing Arm has a distinctive culture that touches a 400-person corporate staff in its offices in Dallas, New York, Los Angeles, San Francisco, Chicago, and London. Founded in 1993, the agency is part of Omnicom Group Inc.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Contact:
Chris Anderson
The Marketing Arm
214-259-3200
[email protected]
SOURCE The Marketing Arm
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article