The Marketing Arm Taps Jordis Rosenquest as Senior Vice President of Planning & Insights

DALLAS, Oct. 5 /PRNewswire/ -- The Marketing Arm, a next-generation promotion agency, has named Jordis Rosenquest Senior Vice President of Planning & Insight.  She will be responsible for harnessing insights, developing actionable program strategies, and measuring impact across The Marketing Arm's nine emotional platforms and 22 integrated capabilities, including entertainment, sports, cause, and multicultural marketing.  

"Consumer, market, brand, cultural, product – Jordis has the deep experience and expertise to provide our clients with valuable insights that set the stage for powerful promotional strategies," said Dan Belmont, president of The Marketing Arm.  "It's these insights that fuel our big ideas and drive results for our clients."

Previously, Rosenquest spent 15 years with Targetbase, most recently as the agency's Senior Vice President of Strategy.  Over that time, Rosenquest worked with a number of major brands, including General Mills, Nestle, Southwest Airlines, Coors, American Honda, Sony.

"What excites me about The Marketing Arm is its ability to take the compelling emotional platforms and marry them to consumer behavioral information," said Rosenquest.  "For a long time, these passion levers have been the missing ingredient in communication programs aimed at changing consumer behavior.  The Marketing Arm has an impressive array of best in class capabilities across channels and within key consumer passion points, opening the door for creating integrated programs and promotions that achieve measurable brand objectives."

About The Marketing Arm

The Marketing Arm (www.themarketingarm.com) is a next-generation promotion agency.  A big idea shop that harnesses the power of emotion to make brands more engaging, the agency provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing.

With a focus on sophisticated planning across all promotional channels, The Marketing Arm has developed comprehensive integrated programs -- from digital to in-store and spanning 22 consumer touch-points -- for more than 100 blue-chip brands.  Over the last two years, the agency's work for its clients has won more than 75 industry awards, including a prestigious Cannes Gold Lion, the Promotion Marketing Association's Gold Reggie Award, and a Gold Effie Award.

Based in Dallas, The Marketing Arm has a distinctive culture that touches a 400-person corporate staff in offices in New York, Los Angeles, San Francisco, London, Chicago, and Charlotte.  Founded in 1993, the agency is part of Omnicom Group Inc.

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For further information on Omnicom and its brands, please visit www.omnicomgroup.com.

CONTACT: Chris Anderson, +1-214-259-3290

SOURCE The Marketing Arm

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