The Marketing Arm Earns Chief Marketer And Promo magazine's "Agency of the Year" Honors For 2012

DALLAS, June 26, 2012 /PRNewswire/ -- The Marketing Arm, a next-generation promotion agency, has been named the 2012 Promo 100 "Agency of the Year" by Chief Marketer and Promo magazine.

According to Patricia Odell, Chief Marketer's senior editor, "the agency stood out from the pack with an impressive record of award-winning creative and promotional work."

"Having the best people is our secret sauce and it's the most critical asset of the company by far," said Ray Clark, The Marketing Arm's founder and CEO. "This is a huge group effort with so many people doing so many incredible things, making herculian efforts, and adding value for clients and for us."

Since Clark founded the agency in 1993, The Marketing Arm has grown from a two-person shop to an integrated marketing agency with 10 offices worldwide and consultancies in entertainment, music, sports, cause, shopper, experiential, digital and multicultural marketing.

In 2011, The Marketing Arm earned a number of industry accolades for its work, including 10 Pro Awards for client work in retail, social media, mobile marketing, gaming, sponsorship activation and buzz marketing; six Reggie Awards from the Promotion Marketing Association; a Jay Chiat Award for research innovation; as well as awards in event and interactive marketing.

Named one of the Top 100 Places to Work in 2010 and 2011, the agency was also named the "Best in Sports Event and Experiential Marketing" by Street & Smith's Sports Business Journal, which recently named The Marketing Arm "Best in Corporate Consulting" for 2012.

"Awards don't happen without great clients," said Dan Belmont, president of The Marketing Arm. "We're fortunate to have smart, dedicated clients who trust us and enable us to be true partners."

About The Marketing Arm

The Marketing Arm (www.themarketingarm.com) is a next-generation promotion agency that harnesses the power of emotion to make brands more engaging. The agency provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing.

With a focus on sophisticated planning across all promotional channels, The Marketing Arm develops comprehensive integrated marketing programs for more than 100 blue-chip brands. Among its 22 capabilities are mobile marketing, shopper marketing, content creation, sponsorship consulting, consumer and corporate events, and digital word of mouth and social media.

The agency topped Promo magazine's list of the most creative agencies and over the last four years its client work has won more than 85 major industry awards and honors, including a Cannes Gold Lion, a 4A's Jay Chiat Award for Strategic Excellence, the Promotion Marketing Association's Gold Reggie Award, and a Gold Effie Award. In the last two years, The Marketing Arm was honored by Street & Smith's Sports Business Journal as the "Best in Corporate Consulting" (2012) and the "Best in Sports Event & Experiential Marketing" (2011).

Named by Workplace Dynamics as one of the top places to work the last two years, The Marketing Arm has a distinctive culture that touches its staff in offices in Dallas, New York, Los Angeles, San Francisco, Chicago, Greenwich (Conn.) and London. Founded in 1993, the agency is part of Diversified Agency Services, a division of Omnicom Group Inc.

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.

Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

CONTACT: Chris Anderson, 214-259-3200, [email protected]

SOURCE The Marketing Arm

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