The Makers of the HERDEZ® Brand Launch Four New Taqueria Street Sauces

News provided by

Hormel Foods

Jul 23, 2018, 08:00 ET

ORANGE, Calif., July 23, 2018 /PRNewswire/ -- Inspired by the ever evolving street taco trend in Mexico, the makers of the HERDEZ® brand, Mexico's No. 1 selling salsa, announced today the launch of four new HERDEZ® Taqueria Street Sauces.

As an authentic Mexican brand that is Mexico's No.1 salsa, HERDEZ® products bring bold flavors and authentic salsa types inspired by Mexico's rich culinary culture.

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The Makers of the HERDEZ® Brand Launch Four New Taqueria Street Sauces
The Makers of the HERDEZ® Brand Launch Four New Taqueria Street Sauces
Sebastian Friedman, brand manager at MegaMex Foods, discusses the launch of the new HERDEZ® Brand Taqueria Street Sauces
Sebastian Friedman, brand manager at MegaMex Foods, discusses the launch of the new HERDEZ® Brand Taqueria Street Sauces

"These new taqueria sauces bring the authentic flavor of street tacos to your home," said Sebastian Friedman, brand manager at MegaMex Foods. "The inspiration for these sauces and the packaging was born from the local taquerias found across Mexico, where a truly authentic street taco needs little more than a simple filling and a drizzle of a sauce from the iconic squeeze bottle."

These sauces are unlike what a consumer might find on the shelf in the typical taco sauce section. They use real ingredients like fire roasted tomatoes and Poblano, Chile de arbol, fire-roasted Habanero and Chipotle peppers. They come in a range of heat and flavors for a truly customizable and authentic taco experience.

The four taqueria street sauce varieties include:

  • HERDEZ® Roja Taqueria Street Sauce
  • HERDEZ® Verde Taqueria Street Sauce 
  • HERDEZ® Chipotle Taqueria Street Sauce
  • HERDEZ® Habanero Taqueria Street Sauce

Available in stores nationwide, each HERDEZ® Taqueria Street Sauce comes in a 9 ounce plastic squeeze bottle and has a suggested retail price of $3.59 - $3.99. For more information check out https://www.herdeztraditions.com/.

ABOUT THE HERDEZ® BRAND

The HERDEZ® Brand has a rich history of delivering fresh, traditional and authentic Mexican flavors. It's the No. 1 selling salsa brand in Mexico and a growing staple in homes across the United States. In addition to the Brand's flagship product, HERDEZ® Salsa Casera, the product line includes additional favorites such as HERDEZ® Salsa Verde and HERDEZ® Guacamole Salsa. The HERDEZ® brand is owned by MegaMex Foods, a joint venture company between two giants in the food industry, Hormel Foods (NYSE: HRL) and Herdez desl Fuerte, S.A. de CV.

Contact:

Rick Williamson

[email protected]

507-434-6352

SOURCE Hormel Foods

Related Links

http://www.herdeztraditions.com

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