The Lunchables Team and Animal Planet are Giving Kids a Chance to Lunch, Roar & Score

BOSTON, Feb. 5 /PRNewswire-FirstCall/ -- Kids who love learning about the animal kingdom may finally have a chance to turn their passion into a reality thanks to the Lunch, Roar & Score Sweepstakes from Lunchables Lunch Combinations. Together with Animal Planet and Jeff Corwin they're giving aspiring naturalists a chance to get an up close and personal look at the animal kingdom.

"My fascination with animals started when I was very young so I'm excited to help other kids discover their inner animal expert," said Jeff Corwin, animal enthusiast and star of the show, "Corwin's Quest." "This sweepstakes offers families a unique chance to see the world of animals through my eyes. It's an awesome opportunity."

Lunchables Animal Planet Sweepstakes

Through May 3, 2010, kids can enter for a chance to win an all-expenses-paid trip to Boston with their family where they'll spend three days with Jeff Corwin, learning about their favorite animals. Entering is easy – simply log onto www.lunchables.com and answer an animal-themed trivia question.  Ten lucky winners and their families will get a behind-the-scenes tour of the New England Aquarium and Franklin Park Zoo as well as an exclusive welcome dinner with Jeff Corwin.

"We believe all kids have the potential to do great things," said Darin Dugan, Senior Director of Marketing, Lunchables. "The Lunch, Roar & Score Sweepstakes really focuses on an interest we know kids want to learn more about – animals – so we're excited to provide this opportunity which is exciting and educational."

New Lunchables Sub Sandwiches

Moms can also feed their kids' potential with new Lunchables sub sandwiches. Starting in January, four new varieties hit shelves featuring bread made with whole grain, 100% white meat chicken and turkey made with 100% turkey breast. The new Lunchables varieties are available in the refrigerated section of grocery stores and retail for $1.99.  

To learn more about the new Lunchables visit www.lunchables.com. Click on the Animal Planet icon for a chance to Lunch, Roar & Score an awesome animal adventure.

About Animal Planet

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment.  APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

About Kraft Foods

The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals.  With annual revenues of approximately $50 billion, the combined company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries.  The combined company's portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gums; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats.  Another 70+ brands generate annual revenues of more than $100 million.  Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

— make today delicious —

SOURCE Kraft Foods

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