THE LOOK Adds Television Veteran Ira Kurgan to Its Board of Advisors

LOS ANGELES, Sept. 29 /PRNewswire/ -- THE LOOK Founder & CEO Alan Mruvka announced today that veteran media and television executive, Ira Kurgan, has joined the Board of Advisors for THE LOOK, the newly launched celebrity, fashion, and beauty network – www.thelooktv.com.  Other board members include film producers Barry Josephson and Cindy Cowan, retail expert Terri Monsour, webcam pioneer Brian Cury and E! Entertainment Television Co-founder Larry Namer.

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"Having worked on both sides of television and the Internet, I look forward to lending my experience to the success of this new multi-faceted entertainment and ecommerce venture," said Kurgan.

Kurgan is Chief of Network Business Operations, FBC & FOX Digital Media.  He originally joined FOX in its infancy and spent 18 years with the network followed by three years as Chief Business Officer for the Yahoo! Network Division where he oversaw all content acquisitions, business and legal affairs, partnerships and strategic alliances.  In his current role, Kurgan is responsible for all business operations for FOX, reporting to the Chairman of FOX Entertainment.  He works closely with the Chairman and President of FOX Entertainment on programming issues.  In addition, he works under the leadership of the Fox Digital Media President on select new media deals.

Kurgan first joined FOX in December 1987 as Vice President, Business Affairs.  He was promoted to Senior Vice President in the same department in July 1988 and again to Executive Vice President in September 1994.  He was given the additional responsibility for all network business operations in June 1995.

Prior to joining FOX, Kurgan served as Director of Business Affairs for Movies-of-the-Week and Miniseries at CBS, Inc.; Production Counsel for United Artists Pictures; and Theatrical and Broadcast Film Counsel at CBS, Inc.  He also served as an associate at various Los Angeles law firms.

Kurgan graduated summa cum laude, Phi Beta Kappa from the University of California, Berkeley.  He received his J.D. degree from the UCLA School of Law.

About THE LOOK

Created for women, THE LOOK covers everything celebrity from fashion and beauty, to lifestyle and fitness.  Through its numerous fashion and beauty experts, THE LOOK editorial team gives the audience an inside perspective into the world of celebrity lifestyle.  THE LOOK is really three sites in one, an online network, a daily editorial and photo site, and an ecommerce store.  As a network, THE LOOK features four original series including: "On the Scene," "Fashion Diva," "DIY: Do It Yourself," and "Beauty School."  Viewers can find these series online at thelooktv.com and in the future on cable, satellite, syndication, mobile and in the international markets.  As an editorial and photo site, THE LOOK features hundreds of articles and celebrity photos updated daily.  In addition, each celebrity photo is enhanced with an ecommerce rollover capability that allows the consumer to purchase similar items to those worn by the celebrity in the photo.  As an ecommerce store, THE LOOK offers hundreds of fashion, beauty and lifestyle products for sale on the site, both name brands and celebrity brands.

THE LOOK Founder & CEO, Alan Mruvka, has over 25 years of experience in the entertainment business. His monumental successes in the entertainment industry include producing films, television series and co-founding E! Entertainment Television. Mruvka was the largest non-corporate shareholder of E! until selling his shares in the company and stepping down from the Board of Directors. Now an accomplished entrepreneur, Mruvka has founded several successful companies including Movies USA magazine, a national million copy per month movie magazine that was distributed free in movie theaters, Filmtown, a film finance and distribution company, The Ministry of Film, a film and television production company, and The Alan Mruvka Company, a successful real estate development company concentrating on commercial projects in New York, Las Vegas and Los Angeles. While at The Ministry of Film and Filmtown, Mruvka created and executive produced numerous television shows including USA Network's "Pacific Blue," basic cable's highest rated one-hour drama at that time, which shot over 100 episodes and ran five seasons; and the weekly boxing series "Thunderbox." He also produced several feature films including the winner of the Chicago International Children's Film Festival and the Sundance Film Festival's critically acclaimed "Digging to China," starring Kevin Bacon and Evan Rachel Wood, and directed by Academy Award winner Timothy Hutton; Showtime's "The Legend of Gatorface;" and "State and Main," starring Philip Seymour Hoffman, Alec Baldwin, William H. Macy and Sarah Jessica Parker, and directed by acclaimed playwright David Mamet.

SOURCE THE LOOK

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