THE LOOK Adds Entertainment Industry Veteran Larry Namer to its Board of Advisors

LOS ANGELES, Aug. 30 /PRNewswire/ -- THE LOOK Founder & CEO Alan Mruvka announced today that entertainment industry veteran Larry Namer has joined THE LOOK's Board of Advisors, the newly launched celebrity, fashion, and beauty network – www.thelooktv.com. Previously announced board members include producers Barry Josephson, Cindy Cowan, retail expert Terri Monsour and webcam pioneer Brian Cury.

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"Larry will provide vision, leadership, and passion to help guide THE LOOK to success," said Mruvka. "His cable and international experience is invaluable."

"THE LOOK is an exciting mix of traditional television programming, editorial and ecommerce," added Namer. "I look forward to working with Alan and his team to build this terrific consumer experience."

Namer is an entertainment industry veteran with nearly 40 years professional experience in cable television, live events and new media. He is a founding partner of METAN Development Group, a new venture created to develop entertainment and media specifically for the Chinese marketplace. Along with Mruvka, Namer co-founded E! Entertainment Television, now a multi-billion dollar company. An accomplished entrepreneur, he has created several successful companies in the United States and overseas, among those companies are Comspan Communications, that pioneered Western forms of live entertainment in the former Soviet Union producing concerts (David Bowie, Sheryl Crow, Julio Iglesias, Bryan Adams), world class fashion shows with Claudia Schiffer, Linda Evangelista and Eva Herzigova, and professional sporting events, including The Champions Tennis Tour.

A cable industry pioneer, Namer began his career in 1971 at Time Incorporated Manhattan Cable, and served as Vice President and General Manager of Valley Cable Television (VCTV) in Los Angeles, the nation's first 61-channel two-way cable system. His vision and direction garnered VCTV several Emmy and Cable ACE award nominations, as well as recognition by Forbes magazine as the national model for local cable television programming. In 1989, he was awarded the prestigious President's Award from the National Cable Television Association.

In recent years, Namer has become recognized as one of the world's leading experts on new technology and how it is fundamentally altering the business of international media and entertainment. Among the companies that have enlisted his expertise are Microsoft, Paul Allen's Digeo, World Digital Media Group (a joint venture of Radio Shack, EchoStar, Sirius Radio Network) and Eurocinema (a VOD service featuring recent award-winning European films, now available in over 25 million homes in North America).

About THE LOOK

Created for women, THE LOOK covers everything celebrity from fashion and beauty, to lifestyle and fitness. Through its numerous fashion and beauty experts, THE LOOK editorial team gives the audience an inside perspective into the world of celebrity lifestyle. THE LOOK is really three sites in one, an online network, a daily editorial and photo site, and an ecommerce store.  As a network, THE LOOK features four original series including: "On the Scene," "Fashion Diva," "DIY: Do It Yourself," and "Beauty School." Viewers can find these series online at thelooktv.com and in the future on cable, satellite, syndication, mobile and in the international markets. As an editorial and photo site, THE LOOK features hundreds of articles and celebrity photos updated daily. In addition, each celebrity photo is enhanced with an ecommerce rollover capability that allows the consumer to purchase similar items to those worn by the celebrity in the photo. As an ecommerce store, THE LOOK offers hundreds of fashion, beauty and lifestyle products for sale on the site, both name brands and celebrity brands.

THE LOOK Founder & CEO Alan Mruvka has over 25 years of experience in the entertainment business. His monumental successes in the entertainment industry include revolutionizing a genre of entertainment and celebrity based news by founding pop culture icon, E! Entertainment Television. Since leaving E!, Mruvka founded The Ministry of Film, a film and television company, where he created and executive produced numerous television shows including USA Network's "Pacific Blue," basic cable's highest rated one hour drama which shot over 100 episodes and ran five seasons; and the weekly boxing series "Thunderbox." He also produced several feature films including the winner of the Chicago International Children's Film Festival and the Sundance Film Festival's critically acclaimed "Digging to China," starring Kevin Bacon and Evan Rachel Wood, and directed by Academy Award winner Timothy Hutton; Showtime's "The Legend of Gatorface;" and "State and Main," starring Philip Seymour Hoffman, Alec Baldwin, William H. Macy and Sarah Jessica Parker, and directed by acclaimed playwright David Mamet.

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