The LISTERINE® Brand Supports the FDI World Dental Federation In 2014 Global Oral Health Initiative

World Oral Health Day 2014 Will Focus On Importance of Oral Care By Celebrating Healthy Smiles

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Mar 19, 2014, 12:34 ET

MORRIS PLAINS, N.J., March 19, 2014 /PRNewswire/ -- LISTERINE^® Brand Mouthwash, part of the Johnson & Johnson Family of Consumer Companies, today announces its support of the 2014 World Oral Health Day, to be held March 20 with celebrations expected across the world from dental associations, schools and organizations. This year's theme is "Celebrating Healthy Smiles," to raise awareness of the importance of establishing and maintaining a proper oral care routine.

"We are proud to support the FDI World Dental Federation in its mission, which we share, to educate the global population on the importance of taking care of their teeth and mouths," said Lori Deo, Vice President, U.S. Oral Care, Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc. "Maintaining a proper oral care routine only takes a few minutes each day but can have a lasting impact on your health."

Worldwide, 90% of the population is at risk for some form of oral disorder, ranging from caries, periodontal diseases and tooth decay to oral cancer.[1] World Oral Health Day will help promote awareness of these oral health issues, the importance of looking after oral hygiene to everyone old and young, and how to take action and help reduce the global burden of oral disease.

The makers of LISTERINE^® will support the day by reaching out to consumers through the brand's social media channels. The makers of LISTERINE^® will also offer tips for establishing healthy habits for a lifetime, which include taking a few minutes each day to brush, floss and rinse with a therapeutic mouthwash like LISTERINE^®. As studies have shown, brushing teeth alone misses the germs in 75% of the mouth, leaving millions of germs behind. That's why adding a therapeutic mouthwash like LISTERINE^® to your daily routine can help in maintaining a proper oral care routine.

For more information on World Oral Health Day, visit: www.worldoralhealthday.org.

About FDI
FDI World Dental Federation serves as the principal representative body for more than one million dentists worldwide, developing health policy and continuing education programmes, speaking as a unified voice for dentistry in international advocacy, and supporting member associations in global oral health promotion activities. Over the years, it has developed programmes, initiatives, campaigns, policies and congresses, always with a view to occupying a space that no other not-for-profit group can claim.

FDI works at national and international level through its own activities and those of its member dental associations. It is in official relations with the World Health Organization (WHO) and a member of the World Health Professionals Alliance (WHPA).

For more information, visit: www.fdiworldental.org.

LISTERINE^® Brand Mouthwash, part of the Johnson & Johnson Family of Consumer Companies
LISTERINE^® Mouthwash is the world's number one daily mouthwash with antibacterial properties to clean the mouth, freshen breath and fight plaque. Over 50 clinical studies support the plaque reduction efficacy of LISTERINE^® Mouthwash when used routinely as an adjunct to mechanical plaque removal. LISTERINE^® Mouthwash has been used by more than one billion people in more than 85 countries. Professional dental organizations around the world have awarded LISTERINE^® Mouthwash with their seals of acceptance. LISTERINE^® Antiseptic is the only nationally branded antiseptic mouthwash that has earned the American Dental Association Seal of Acceptance.

The LISTERINE^® Brand is part of the Johnson & Johnson Family of Consumer Companies, which is the world's sixth-largest consumer health company and is a segment of Johnson & Johnson, the world's most comprehensive and broadly based manufacturer of health care products.

[1] FDI World Dental Federation

SOURCE Johnson & Johnson