The LIMU™ Company Appoints Claude Chistolini Chief Operating Officer

LAKE MARY, Fla., Aug. 23, 2012 /PRNewswire/ -- The LIMU Company ("LIMU™") today announced the appointment of Claude Chistolini as its Chief Operating Officer. A seasoned and recognized industry leader, Chistolini offers more than 30 years experience in sales, operations, and supply chain senior management. He will report directly to Gary J. Raser, Founder and Chief Executive Officer.

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"Claude has a successful track record in building strong, effective sales and operations teams in eras of hyper growth," stated Raser. "His industry experience and versatile skill set add significant bench strength at a critical time in the Company's history which allows us to leverage current momentum and maintain operational excellence. We welcome Claude to LIMU and our executive management team."

As Chief Operating Officer, Chistolini will oversee business development, marketing, operations, and sales and service functions. He will work closely with Raser to lead LIMU's overall business, strategy, and expansion efforts.

Chistolini most recently served as Chief Operating Officer for AdvoCare International, responsible for building the senior management team and overseeing operations during a period of substantial revenue growth. Prior to COO, he served as Vice President of Sales, where he led a sales management team that provided stability and leadership that AdvoCare needed to accelerate growth. Earlier career successes include sales and managerial positions at leading home and personal care product direct selling companies.

"LIMU is positioned for extraordinary growth in coming years. The company offers sound, scientific basis product lines that support our promoters' quest to live healthy and energetic lives, and that allows individuals to enjoy a significant entrepreneurial experience," stated Chistolini. "It's exciting to work alongside a respected visionary leader like Gary and a passionate team of promoters and professionals. I am looking forward to my LIMU EXPERIENCE."

Chistolini earned a BA in Economics from College of the Holy Cross. He and his wife have five grown children and will be relocating to Lake Mary, Florida.

Learn more about The LIMU Company at www.thelimucompany.com  and http://www.limunation.com.

About The LIMU Company
Founded in 2004 by Gary J. Raser, The LIMU Company ("LIMU™") is the global leader in premium nutritional products and supplements derived from Fucoidan-rich seaweed extract. LIMU's proprietary nutritional blend product lines - LIMU ORIGINAL^®, LIMU LEAN^® and LIMU ENERGY BLU FROG^® - are sold through a network of independent promoters dedicated to healthy and energetic living individually defined, or what we call the LIMU EXPERIENCE. The company has been profitable and debt-free from its inception, with over $75 million in commissions paid to its members in over 24 countries. The LIMU Company is headquartered in Lake Mary, Florida and is privately owned. For additional information, please visit our corporate website at www.thelimucompany.com.

SOURCE The LIMU Company