The LifeStyles® Brand Delivers Expanded Size Options And Increased Sensation With New Condom Designs

ISELIN, N.J., June 4, 2014 /PRNewswire/ -- Ansell, the makers of LifeStyles^® Condoms ("LifeStyles"), announces today the release of two new condoms: THINZ^™ Extreme and EverLast^™ Intense, in addition to a re-brand for KYNG^® Large. With designs offering increased sensation and additional size options, these new natural rubber latex condoms expand variety in the sexual wellness category, where innovation is meeting consumer demand, as studies have shown that condom users experience an increase in pleasure and efficacy with proper condom fit.

"We are always looking towards innovation and ways to encourage condom use by improving the user experience," said Carol Carrozza, VP of Sales & Marketing, North America for Ansell, the makers of LifeStyles Condoms. "With proper fit and greater sensitivity leading the demands of condom users today, we are confident these options will help consumers find the ideal size and level of sensation for maximum pleasure."

The KYNG Large condom is designed for the man who needs a larger condom than the standard size. A rebrand of the original KYNG design, KYNG Large is extra long and extra wide, featuring the brand's most popular flared shape, which allows for a more personalized fit. Lubricated for maximum pleasure with a reservoir tip providing extra safety and comfort, KYNG Large highlights the features and benefits that are most important to users. The dynamic gold and black packaging features a subtle crown design, with a contemporary look that will stand out among the competition.

While KYNG Large focuses on size, THINZ Extreme is a breakthrough in sensitivity.  The new THINZ Extreme is 21% thinner than LifeStyles' standard latex condoms and is the only thin condom on the market with extra lubricant added.

Finally, the new EverLast Intense condoms were created to stimulate the most sensitive areas for maximum pleasure, featuring 420 intensely stimulating studs strategically placed along the condom. The latest advancement in textured condoms, EverLast Intense has extreme-raised studs that are 25% larger in diameter and 100% deeper than traditional studded condoms.  The new condom also heightens the experience and pleasure of safe sex with the help of a long-lasting UltraGlide™ lubricant.

The EverLast Intense condom will also be featured in the new "Passion Pack," a textured collection from LifeStyles. This new variety pack includes the LifeStyles 3SUM®, Vibra-Ribbed™, and EverLast™ Intense condoms.

All LifeStyles condoms are triple tested to meet the highest U.S. reliability standards. These new releases will be available at grocery, convenience and drug stores, as well as big box retailers throughout the country.  Products are also available at online retailers such as drugstore.com, soap.com, and amazon.com.

About the LifeStyles Brand
Based out of Iselin, NJ, the LifeStyles brand was launched in 1985 as a U.S.-based consumer products division of Ansell Limited, a global leader in protection solutions with operations in the Americas, Europe, Asia and Australia. With over 20 styles of condoms and an assortment of other pleasure products on the market, the brand and its affiliates are some of the leading distributors of sexual health goods in the U.S. and Canada.  More information on the LifeStyles brand can be found at www.lifestyles.com.  For more information on Ansell and its other products, please visit www.ansell.com.

About Ansell
Ansell is a world leader in providing superior health and safety protection solutions that enhance human well-being.

With operations in North America, Latin America/Caribbean, EMEA and Asia, Ansell employs more than 13,000 people worldwide and holds leading positions in the personal protective equipment and medical gloves market, as well as in the sexual health and well-being category worldwide. Ansell operates in four main business segments: Medical Solutions, Industrial Solutions, Specialty Markets and Sexual Wellness.

Information on Ansell and its products can be found at www.ansell.com.

HyFlex    GAMMEX    SKYN    ACTIVARMR
® and ™ are trademarks owned by Ansell Limited or one of its affiliates. © 2014 Ansell Limited. All Rights Reserved.

SOURCE Ansell

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