The Leukemia & Lymphoma Society Launches New Logos

News provided by

Feb 15, 2011, 01:46 ET

WHITE PLAINS, N.Y., Feb. 15, 2011 /PRNewswire/ -- The Leukemia & Lymphoma Society (LLS), the world's largest voluntary health agency dedicated to blood cancer, is getting a fresh new look and feel in its 62nd year.

(Logo: http://photos.prnewswire.com/prnh/20110215/NY48642LOGO)

LLS has unveiled a new corporate logo, as well as new logos for all of its campaigns.

"Our new logo is the first step to increasing overall public awareness of The Leukemia & Lymphoma Society brand and to better align our campaigns with the master brand," said Nancy L. Klein, LLS Chief Marketing and Revenue Officer.

In addition to contemporizing and streamlining the corporate logo, LLS has changed all of its campaign logos to raise the LLS brand to greater prominence, and to give a more unified look to all of the campaigns. The blood drop icon in the logo has been refined to make it more recognizable. The new logos will be phased in over the year.

About The Leukemia & Lymphoma Society

The Leukemia & Lymphoma Society ® (LLS) is the world's largest voluntary health agency dedicated to blood cancer. The LLS mission: Cure leukemia, lymphoma, Hodgkin's disease and myeloma, and improve the quality of life of patients and their families. LLS funds lifesaving blood cancer research around the world and provides free information and support services.

Founded in 1949 and headquartered in White Plains, NY, LLS has chapters throughout the United States and Canada. To learn more, visit www.LLS.org or contact the Information Resource Center at (800) 955-4572, Monday through Friday, 9 a.m. to 6 p.m. ET. www.lls.org.