The Legend Lives On: OtterBox Drybox Returns

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Jan 10, 2017, 09:30 ET

FORT COLLINS, Colo., Jan. 10, 2017 /PRNewswire/ -- In a small garage-turned-workshop in Fort Collins, Colo., a passion for the outdoors fused with a fervor for 'making', and the original OtterBox was born. Today, OtterBox reintroduces the drybox with enhanced functionality built on the foundation of the original design.

OtterBox founder Curt Richardson started OtterBox in 1998 with a fervor for making and a passion for the outdoors. Learn about that passion and how it is shaping the future for OtterBox in this video.

OtterBox founder and owner Curt Richardson started OtterBox in 1998 out of his garage with a drybox. OtterBox is reintroducing the drybox with enhanced functionality built on the foundation of the original design.

OtterBox 3250 Series drybox is available now in black, Hudson and Ridgeline for $39.99 and is coming soon in Realtree camo for $49.99.

OtterBox is synonymous with protection, and the 3250 Series drybox fosters that reputation. The waterproof box seals out water up to 90 feet for 30 minutes and features an interior foam layer for added defense of the valuables inside. With more than 55 cubic inches of storage space, the 3250 Series fits a large smartphone, keys and a wallet. The drybox features openings for a lock to secure valuables against theft and a pressure release slot for an easy open after a deep dive.

"The drybox is where we came from and, in many ways, is a representation of what our brand is about," said OtterBox founder and owner Curt Richardson. "We're a Colorado company and our employees are outdoor enthusiasts, so bringing back the drybox is really a 'coming home' for us."

OtterBox is the No. 1-most trusted brand in smartphone case protection, an expertise that evolved from the original drybox design.¹ Richardson, an avid outdoorsman, developed the drybox in his Fort Collins garage as a way to leverage his expertise in tooling and manufacturing into a product he was personally passionate about. The drybox is the foundation for and namesake of the OtterBox brand.

OtterBox is getting back to its roots by unveiling the 3250 Series drybox at Outdoor Retailer Winter Market (Booth No. 16009). The OtterBox 3250 Series drybox is available now on otterbox.com in Black, Hudson (blue/white), and Ridgeline (green/tan) for $39.99 and is coming soon in Realtree camo for $49.99.

About OtterBox:

OtterBox boldly innovates and designs premium protective cases for smartphones and tablets. From its humble beginnings in a Fort Collins, Colo., garage, OtterBox has evolved its product lines to meet the needs of today's mobile consumer to become the No. 1 selling smartphone case in the U.S.¹ From rugged to versatile to fashionable, OtterBox has a product for every lifestyle.

At the center of every OtterBox innovation is a deeper goal to effect positive, lasting change. In partnership with the OtterCares Foundation, OtterBox grows to give back by inspiring kids to change the world through entrepreneurship and philanthropy. To learn more about this mission, visit otterbox.com/givingback.

For more information, visit www.otterbox.com.

Note:

¹ Source: The NPD Group/Retail Tracking Service: Cell Phone Device Protection/Units Sold 1/2012 – 7/2016

©2017 Otter Products, LLC. All rights reserved. The OtterBox name and OtterBox trademarks are the property of Otter Products, LLC, registered in the U.S. and other countries. All other trademarks are the property of their respective owners.

SOURCE OtterBox