The Kernel Rockets in Readership and Influence
AUSTIN, Texas, Nov. 14, 2014 /PRNewswire/ -- The Kernel, the Daily Dot's Sunday magazine that tackles the Internet's defining issues and the people behind them, hit over 875,000 uniques in October, making it the largest original news longform site just two months after its launch.
Each week The Kernel takes a deep dive into the trends and topics affecting those who live online. It's an approach that has proven to resonate with readers, with significant pick-ups by the Huffington Post, Digg, and Media Redefined, among others. Last month's issues covered everything from the midterm elections and the evolution of esports to the online porn industry and the way the Internet has radically transformed Halloween. A few recent highlights:
- The dark side of livestreaming entertainment
- How Facebook is wrecking political news
- Behind the no-budget YouTube series that changed the face of horror
The Kernel's leading competitors in narrative publishing, Longform and Longreads, both curate longform pieces from around the Web and average 500,000 and 145,000 uniques per month, respectively. As evidenced once more by this Sunday's inaugural food issue, The Kernel, by contrast, features original, in-depth reporting and provocative opinion pieces produced almost entirely in-house.
"In launching The Kernel, we had to trust our instincts—and even more so, our readers—that there was a real desire for more substantial coverage of the Internet in all its many facets," Managing Editor Austin Powell said. "We wanted to pause with our readers and reflect on what's happening online, and they seem to really be responding to that idea."
About The Kernel
The Kernel is The Daily Dot's digital Sunday magazine that tackles the Internet's defining issues and the people behind them. The Kernel digs deep in its pursuit of truth with bold, narrative journalism that drives the conversation about modern Internet life.
About the Daily Dot
The Daily Dot is the Web's most comprehensive source for original news on Internet culture and among the fastest growing media companies in the world. Our content reaches 12 million digital natives each month, making us one of the top 1000 websites in the U.S. We tell the story of the Internet each day with uninhibited reporting on the people, apps, memes, and movements that are shaping the zeitgeist of the Internet generation.
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SOURCE The Daily Dot
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