The J.M. Smucker Company and FLW Outdoors Expand Partnership

Sponsorship to highlight Folgers, Dunkin Donuts Retail Coffee, Jif, Crisco, Smucker's

News provided by

Nov 02, 2010, 04:18 ET

MINNEAPOLIS, Nov. 2, 2010 /PRNewswire/ -- FLW Outdoors and The J.M. Smucker Company announced they have extended their long-standing partnership. The alliance not only underscores the importance of non-endemic sponsors to tournament fishing, but also illustrates the growth of fishing and outdoors enthusiasts as a significant segment of the marketplace. Folgers®, Dunkin Donuts® Retail Coffee, Jif®, Crisco® and Smucker's® will be the brands highlighted. Terms of the agreement were not disclosed.

Trisha Blake, president of FLW Outdoors Marketing Division, stated: "Smucker has been a valued partner of FLW Outdoors for many years. Their iconic brands resonate with outdoor enthusiasts and complement the family atmosphere at our events while increasing their brand awareness."

Folgers, Dunkin Donuts retail coffee, Jif, Crisco and Smucker's will be featured across the multiple platforms of FLW Outdoors, including all bass and walleye events, FLW Outdoors' multiple websites, FLW Fantasy Fishing, FLW Outdoors Magazine, "FLW Outdoors" television show on VERSUS and additional functions operated by FLW Outdoors. Folgers will continue its prominent involvement in the "Folgers Morning Takeoff" at many of the tournaments, providing coffee and breakfast items for the program, which has ballooned in popularity among competitors, officials, members of the media and spectators.

Smucker will have the opportunity to set up displays promoting their products and sponsored angler while providing promotional products and offers to fans at the FLW Outdoors Expo, surrounding the Walmart FLW Tour and championship events, and the College Fishing Festivals, held in conjunction with National Guard FLW College Fishing.

Professional angler Scott Suggs of Bryant, Ark., will continue to represent Folgers on the FLW Tour. Suggs became the first instant millionaire in professional fishing by winning the 2007 Forrest Wood Cup, earning $1 million on Lake Ouachita in Hot Springs, Ark. The 2011 Forrest Wood Cup returns to Lake Ouachita, and Suggs is an early favorite to become the first angler to win two Forrest Wood Cup titles.

Suggs has continued to prove he is one of the best anglers on the Tour. In 2010 he finished 10th in the Angler of the Year race, his highest finish ever, and placed second on Lake Ouachita. In 2009, he finished in second place on Table Rock Lake and fourth in Pittsburgh at the Forrest Wood Cup. Suggs has earned more than $1.5 million in his career.

ABOUT FLW OUTDOORS

FLW Outdoors, named after Forrest L. Wood, the legendary founder of Ranger Boats, is the largest fishing tournament organization in the world offering anglers worldwide the opportunity to compete for millions over the course of 189 tournaments in 2010. FLW Outdoors has also taken fishing mainstream with FLW Fantasy Fishing awarding the largest prizes in the history of fantasy sports. FLW Outdoors memberships are available featuring numerous benefits including Player's Advantage. For more information about FLW Outdoors and its tournaments, visit FLWOutdoors.com or call (270) 252-1000. For more information about FLW Fantasy Fishing, visit FantasyFishing.com.

About The J.M. Smucker Company

For more than 110 years, The J.M. Smucker Company has been committed to offering consumers quality products that help families create memorable mealtime moments. Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin' Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation®, Europe's Best® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. The Company has appeared on FORTUNE Magazine's list of the 100 Best Companies to Work For in the United States 12 times, ranking number one in 2004. For more information about the Company, visit www.smuckers.com.

The J.M. Smucker Company is the owner of all trademarks, except Pillsbury, the Barrelhead logo and the Doughboy character are trademarks of The Pillsbury Company, LLC, used under license; Carnation is a trademark of Societe des Produits Nestle S.A., used under license; and Dunkin' Donuts is a registered trademark of DD IP Holder, LLC, used under license. Borden and Elsie are trademarks used under license.

FLWOutdoors.com

SOURCE FLW Outdoors