The Integer Group(R) and Ponto.de Criacao Announce Strategic Partnership

DENVER, Feb. 17 /PRNewswire/ -- The Integer Group®, one of the leading promotional and retail marketing agencies in the world, has joined forces with Ponto.de Criacao, the leading shopper marketing agency in Brazil, to form Ponto.de Criacao | Integer.

The Ponto.de Criacao | Integer partnership expands both agencies' international network and further grows their global shopper marketing capabilities. "We're privileged to be able to create this alliance with Ponto.de Criacao and expand our network into the Brazilian and Latin American markets," said Jeremy Pagden, chairman of The Integer Group. "It's important that we continue to develop best-in-class partnerships across the world to service the global needs of our existing clients."

For Integer, the alliance with Ponto.de Criacao gives them an important presence in Brazil, one of the most dynamic emerging economies in the world. "We're excited to have our partners at Ponto.de Criacao bring their shopper marketing expertise in Brazil to our agency network. In particular, high-frequency-stores in Brazil are critically important to the success of our global clients, and this alliance dramatically enhances our ability to deliver results in this growing channel. It will also help lead innovative thinking that can be applied in other emerging markets around the world," said Marc Ducnuigeen, president of Integer Denver.

Using shopper insights and research, Integer executes innovative marketing and promotional strategies to influence consumers and drive sales in the retail environment. Integer's approach includes a blend of understanding the consumer and shopper's purchase motivation, as well as what is most relevant about the brand to the consumer and shopper, and the business context of the retailer.

About The Integer Group

The Integer Group (www.integer.com) is one of America's largest promotional and retail marketing agency and a key member of the TBWA Marketing Services portfolio. The Integer Group lives at the intersection of branding and selling and creates strategic marketing solutions for clients in categories that include beverage, packaged goods, telecommunications, fast food, home and shelter, and power sports. Join Integer in a conversation on shopping culture and brand strategy at http://www.shopperculture.com.

About Ponto.de Criacao

Ponto.de Criacao is an award-winning, full-service creative agency in Brazil and was the first agency in Latin America to develop a shopper marketing specialty. Ponto.de Criacao leads shopper marketing activities in Latin America for global brands such as Pampers, Duracell, Gillette, Ariel, Vicky, and Always, as well as retailers such as Walmart, Carrefour, and Grupo Pao de Acucar (the largest retail chain in Brazil). Ponto also develops holistic communication strategies in Latin America for Mercedes-Benz, GE, Roca, Telefonica, and several other clients in the electronic and consumer packaged goods categories.

About TBWA

TBWA Worldwide (www.tbwa.com) creates disruptive ideas for global clients, including Absolut, adidas, Apple, Beiersdorf, Henkel, Infiniti, Masterfoods, McDonald's, Michelin, Nissan, Samsonite, and Sony PlayStation. TBWA was named Adweek's 2006 "Global Agency of the Year" and is one of the fastest growing top-ten global agency networks. TBWA has 258 offices in 75 countries, and approximately 9,700 employees worldwide.

About Omnicom

Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.

SOURCE The Integer Group

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