The Integer Group Transforms Media Offering With Introduction Of Commerce Connections Practice
Amy Vollet elevated to SVP, Executive Media Director and Practice Lead
DENVER, Sept. 5, 2018 /PRNewswire/ -- The Integer Group®, a Commerce Agency that lives at the Intersection of Branding and Selling®, today announces the launch of its Commerce Connections practice. Integer is realigning all capabilities surrounding media, bringing together Audience Insights, Creative, Technology, Data and Analytics to connect with audiences and drive commerce. As part of this approach, Amy Vollet has been promoted to SVP, Executive Media Director, leading the Commerce Connections practice in the U.S.
Placing significant focus on structure and talent, Integer is integrating its media capabilities across all U.S. offices – Denver, New York, Chicago, Los Angeles, Dallas, Des Moines and Bentonville – to solve complex commerce challenges through custom and proprietary media programs. Commerce Connections will offer the complete range of skillsets in audience research & strategy development, activation and measurement, while also ensuring that all team members are experienced technologists, leveraging the latest platforms and innovations while maintaining a human-centered approach.
"As a commerce agency, we're merging inspiration and transaction by bringing creative, data and the rapidly evolving media landscape closer together," said Amy Vollet, SVP, Executive Media Director and Practice Lead for Commerce Connections at The Integer Group. "Today, there are limitless opportunities to create solutions for clients that have a greater impact on their business. Commerce Connections drives collaboration across disciplines, elevating the quality of our work to connect clients with people where they are living, looking and buying both in-store and online."
For more than 20 years, Amy Vollet has applied a collaborative planning approach that unites consumer behaviors and insights with data and innovation to deliver business solutions for clients. Her approach stems from her experience in media sales and vast client roster at Integer, McKinney & Silver, Temerlin McClain and TracyLocke, where she led the media department. Vollet has crafted holistic media plans for brands including Audi, E&J Gallo Winery, Harrah's Entertainment, Nationwide Insurance, Starbucks, T-Mobile and Tabasco. Additionally, she has helped retailer clients such as 7-Eleven and Dick's Sporting Goods value their owned touchpoints. In her new role, Vollet's responsibilities will include leading all media teams across Integer's domestic network.
For more information, visit www.integer.com.
About The Integer Group®
The Integer Group is a Commerce Agency. We live at the Intersection of Branding and Selling® by utilizing data and culture to fuel creative ideas that build brands and drive transaction, in and out of store. We believe that in today's world, everyone is a shopper – all the time, everywhere. So we design programs that accelerate people from living to looking to buying. A key member of Omnicom Group Inc., Integer has more than 1,100 associates in 25 offices across the globe, including locations in Africa, Asia, Australia, Europe, the Middle East, and North and South America. The Integer Group's clients include AT&T, FedEx, Mars/Wrigley, Michelin, P&G, PepsiCo, Starbucks and more. www.integer.com
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE The Integer Group
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